Fan-voted awards celebrate the year’s best officially licensed collectibles, collaborations, and merchandise featuring pop-culture brands
More than 25,000 fans and collectors cast their votes to determine the winners across 17 categories, recognizing the brands, products, and creators that delivered the most exciting licensed experiences of the year. The awards spotlight everything from premium collectibles and nostalgic revivals to innovative collaborations, exclusive convention releases, and standout fandom moments.
Taking home the Overall Collectors’ Choice Award, the top honor of the program, is McFarlane Toys for its DC Multiverse Batman Returns 7″ Action Figure Deluxe Theatrical Edition, a highly detailed collectible line celebrating Tim Burton’s iconic take on the Dark Knight.
“The Collectors’ Choice Awards are all about giving fans a voice,” says Marissa Silva, Editor-in-Chief of The Pop Insider. “More than 25,000 fans voted to determine this year’s winners, proving just how passionate collectors are about the products, collaborations, and experiences that bring their favorite fandoms to life.”
This year’s winners highlight the incredible creativity happening across the licensed merchandise industry, from nostalgic throwbacks and limited-edition prop replicas to crossover collaborations between beloved brands and franchises. Fan-favorite properties such as Stranger Things, Star Trek, The Lord of the Rings, and Power Rangers all made strong showings, alongside standout companies pushing the boundaries of collectible design.
2025 Collectors’ Choice Awards Winners
Overall Collectors’ Choice Award Winner
McFarlane Toys — DC Multiverse Batman Returns 7″ Action Figure Deluxe Theatrical Edition
Best Apparel/Accessory Line
JanSport — Stranger Things 5 x JanSport Collaboration Line
Best Beauty Collaboration
Glamlite — The Lord of the Rings x Glamlite
Best Branded Experience
The Walt Disney Co. — The Key to Disneyland Interactive Experience
(Amanda Rubinos Luna, Cody Hampton, Tatum Yusz)
Best Collectible Line
McFarlane Toys — DC Multiverse Batman Returns 7″ Action Figure Deluxe Theatrical Edition
Best Convention Exclusive
Hasbro — G.I. Joe Classified Series #163, Dreadnoks Cold Slither: Band of Vipers Tour Commemorative Action Figure Set
Best Fandom Collaboration
Cloudco Entertainment / Basic Fun! — Stranger Things x Care Bears
Best High-End Collectible
Wētā Workshop — Masters Collection – The Fellowship of the Ring
Best Home Goods Line
Trove Brands — Owala Disney Princess Collection
Best Limited-Edition Drop
Factory Entertainment — Star Trek: Strange New Worlds Phaser Limited Edition Prop Replica
Best Retro Revival
Playmates Toys — Mighty Morphin Power Rangers Re-ignition
Best Tabletop Gaming Collaboration
Goliath — The Sims Board Game by Goliath and Electronic Arts
Licensing Program of the Year
Netflix — Stranger Things
Merch Maker of the Year
Bandai Namco Toys & Collectibles
Product Designer of the Year
OHKU
Retailer of the Year
Entertainment Earth
The Underdog Award
Geek Orthodox
Fans can explore the full list of winners and learn more about the Collectors’ Choice Awards at thepopinsider.com.
About The Pop Insider:
Launched in 2018, The Pop Insider is the only multimedia publication in North America exclusively dedicated to licensed merchandise. The Pop Insider’s website is home to news, new product listings, and special features about the world of fandom merch. Find information about all the latest convention exclusives, limited-edition drops, and more at thepopinsider.com. The Pop Insider is produced by Adventure Media and Events, LLC, publisher of The Toy Book, the leading toy industry multimedia trade publication, and The Toy Insider, the go-to source for information about children’s toys, tech, and entertainment. For more information, visit thepopinsider.com and follow on Instagram.
