RICHARDSON, TX, Jan 29, 2026 – Goliath will preview its most ambitious and wide-ranging lineup yet at New York Toy Fair this February, unveiling its Fall 2026 collection. The lineup builds on Goliath’s strongest brands, brings back iconic games like Elefun, and introduces bold new innovation across multiple play categories. This momentum is further amplified by the acquisition of Crazy Aaron’s, the undisputed king of compounds, strengthening Goliath’s leadership in sensory-led play.
Highlights include Clickeez, the globally emerging collectible quickly establishing itself as the must-have collectible of 2026, followed by newly themed Jelly Blox sets, nominated as a Toy of the Year (TOTY) Finalist for the second consecutive year, and Butt Face, an interactive butt that many believe will be the must-have toy of the year.
“Building off a strong 2025, we’re investing in innovation at a level we never have before,” said Brian Weiss, President of Goliath North America & Global Toys. “The response we’ve received from our retail partners and global licensors has been incredibly humbling and validates the direction we’re heading. With the acquisition of Crazy Aaron’s and the continued breakout success of both Clickeez and Jelly Blox, Goliath has firmly established itself as leader in sensory toys and sensory play innovation. At the same time, our games business is absolutely killer—Elefun continues to cement our leadership in preschool games. And then there’s Butt Face, which we believe has real Toy of the Year potential. It’s already generating buzz across media and social, and trust me—this one’s just getting started.”
Butt Face – The Buttest Toy Of The Year
Chester Cheeks is exactly what he sounds like—a hilarious butt with a face character. When you squeeze him, he lets out endless fart sounds. Pull his cheeks to unlock even more laugh-out-loud farts.
Press down on his head and Chester comes to life with fart-powered music, wiggly dance moves, and nonstop entertainment to keep kids laughing.
- Butt Face (Chester Cheeks); Fall 2026; $29.99
Jelly Blox: Pioneering Sensory Construction Play
Award-winning and parent-approved, Jelly Blox revolutionizes early childhood play as the only patent-pending sensory construction system. A TOTY Finalist (2025 & 2026), TAGIE 2025 Finalist, Mom’s Choice Award Recipient (2026; Gold), Toy Book Pulse of Play Finalist 2026 (Juvenile Product Launch of Year) and Amazon Toys We Love 2025 selection, this groundbreaking toy bridges a critical gap between infant sensory toys and preschool construction sets.
Launched in 2024, Jelly Blox reimagines construction play with MESH-certified, soft, squishy materials designed for safe, sensory-rich building. Its gentle, flexible blocks encourage hands-on exploration while supporting early developmental skills. Expanding in 2026 with innovative new sensory fills, characters and imaginative themed playsets, Jelly Blox unlocks storytelling and creative expression, setting a new standard for construction play that grows with children from infancy through preschool
- Jelly Blox Squish Train, $39.99
- Jelly Jungle,$29.99
- Bouncy Castle, $19.99
- Jellybow, $19.99, * TGT-excl.
- Wild Jungle, $29.99, *TGT- excl.
- Jelly Blox Red Stack – And- Stash, $29.99, * TGT-excl.
Clickeez Unveils Season 2 Series Following Record-Breaking Debut Season
Famous for their addictive click-and-clack action, Clickeez have gone viral, sparking a social media frenzy. Fans are hunting for the legendary Clickeez, trading and showcasing their favorite keys, and creating a number of ASMR and unboxing videos that have captured the love of kids and collectors alike. Brand fans are building online communities, sharing collections, exchanging their favorite Clickeez and giving tips on finding the most sought-after designs. Now, the line expands with over 30 brand-new keys across two vibrant themes, Ocean Pearls and Juice Bar, available at Amazon and Five Below, giving collectors even more to chase, trade, and share in this unstoppable phenomenon.
- Clickeez Series 2 2-Pack, February 2026, $4.99
- Clickeez Series 2 5-Pack, February 2026, $9.99
The brand is also gearing up to debut an entirely new, fully redesigned Clickeez collection in Summer 2026. The refreshed line will feature an all‑new thematic direction and marks the most significant evolution of the Clickeez universe to date. In addition, the brand is pursuing new licensing opportunities and expanded product extensions that will further grow the world of Clickeez, bringing fresh ways for fans to engage with the beloved line.
