KIDZ BOP expands its always-on channel presence on Zigazoo with a new campaign spotlighting its KIDZ BOP LIVE Certified BOP Tour and “KIDZ BOP 51” album release
NEW YORK (July 21, 2025) — KIDZ BOP, the #1 music brand for kids, and Zigazoo, the largest social platform for kids, have teamed up for two dynamic in-app campaigns promoting the KIDZ BOP LIVE Certified BOP Tour and the new album, “KIDZ BOP 51.”
The campaigns will feature creator-hosted challenges, branded in-app placements, and exclusive tour content created by members of Zigazoo’s Creator Club, a select group of talented young creators. Fans can join the fun directly in the Zigazoo app, where KIDZ BOP Kids, including Zigazoo creator Sadie Mae, have launched channels to engage directly with fans, create challenges, and support the KIDZ BOP LIVE tour.
Leveraging Zigazoo’s engagement features, creator-led challenges, and exclusive behind-the-scenes content, this extended partnership offers a highly engaging and safe digital experience for kids while providing valuable insights for parents and brand marketers alike.
“KIDZ BOP has been setting the standard in kids’ entertainment for over two decades, and we’re proud to be their partner in reaching the next generation of fans,” said Zak Ringelstein, founder and CEO of Zigazoo. “With in-app challenges and a built-in creator network, Zigazoo offers both a secure space for kids to engage with their favorite music stars and a high-impact environment for top-tier brands to reach a digitally savvy, engaged Gen Alpha audience.”
“We’re always looking for innovative and exciting ways to engage with Gen Alpha, and Zigazoo provides a safe and secure platform to connect with our fans authentically,” said Sasha Junk, president of KIDZ BOP.
The KIDZ BOP LIVE Certified BOP Tour kicked off on June 14 in Stamford, Connecticut, with Zigazoo creators supporting the tour by attending shows in select cities and sharing exclusive content to amplify the excitement. Campaign highlights include creator-hosted challenges with guaranteed views surpassing one million, such as “Dance With Your Dad”, “What’s Your Rockstar Stage Name?”, and “Pink Pony Club Dance Tutorial”, featured in-app placements, and targeted marketing to parents via Zigazoo’s wishlist feature and email communications.
For a front-row seat to the action, kids can download the Zigazoo app and follow the KIDZ BOP takeover all summer long.
About KIDZ BOP
KIDZ BOP is the #1 music brand for kids, featuring today’s biggest hits, sung by kids for kids. Since 2001, the family-friendly music brand has generated 14 billion streams and currently records in 5 different languages. The brand connects with its fans through year-round music releases, music videos, in-school activations, global partnerships, a dedicated channel on SiriusXM (KIDZ BOP Radio, Channel 135) and live tours. Each year, KIDZ BOP LIVE, the ultimate pop concert for kids (and grown-ups) hits all major cities across the US, UK, and Canada. For more information, visit www.KIDZBOP.com. KIDZ BOP is a part of Concord.
About KIDZ BOP LIVE Certified BOP Tour
The KIDZ BOP Kids are back in 2025 with their all-new KIDZ BOP LIVE Certified BOP Tour, in partnership with Live Nation. Sing and dance along to today’s biggest BOPs live on the big stage, including “espresso,” “HOT TO GO!,” & “Dance Monkey.” Join us for the ultimate pop concert experience for kids (and their grown-ups!) with eye-popping new stage design and interactive elements kids will love, the return of the popular (and hilarious!) “Daddy Dance Off”. Plus, special guest Snoop Dogg’s “DOGGYLAND” will be the opening act for the first 28 dates of the summer tour. The colorful cast of dogs will sing, dance and rap their viral hits such as “Affirmations” before the KIDZ BOP Kids take to the stage! Spin Master’s fantasy adventure children’s franchise, Unicorn Academy™, returns as an official sponsor of KIDZ BOP LIVE and will be providing prizes for the “Daddy Dance Off” winners.
For tour dates and ticket info, visit kidzbop.com/tour
About Zigazoo
Zigazoo is the world’s largest social platform for kids and the market leader in safe and positive social media, founded by parents and former educators who exited their last education technology company to Renaissance Learning. Zigazoo began during the pandemic as a daily challenge app for kids stuck at home and has since become the #1 iOS app for children. The video-first, challenge-based platform has empowered millions to express their authentic selves within a positive social media environment and has become a priority destination for top-tier creator talent, celebrities, and leading brands, including the NBA, MLB, WWE, DreamWorks, Paramount Pictures, Amazon, Apple TV+, Crayola, Penguin Random House, and Netflix.
Zigazoo’s investors include the NBA, Serena Ventures, MaC Venture Capital, iHeartMedia, Charli D’Amelio, and Jimmy Kimmel. Learn more at zigazoo.com.
