The must-attend event for the toy industry is back from November 17 to 21, 2025, in Deauville!
The 25th edition of PRESHOW Noël Jouets & Jeux and FAN ZONE by Preshow will bring together over 400 buyers for exclusive meetings with around 140 French and international exhibitors. Registration is in full swing, and the appointment booking platform is now open to help participants prepare their schedules.
This year marks a new addition to the show: a dedicated space celebrating French-made toys and games, with the first-time participation of the Association of French Toy Makers (ACFJF) and around twenty of its members, showcased in the brand-new “Salle de la Plage.”
A full spectrum of toy retail distribution in attendance
Over 400 buyers from French and international retail chains (specialists, multi-specialists, e-commerce, supermarkets, etc.) are expected at this key annual event — known both for its business effectiveness and friendly atmosphere.
– Toy distribution: Asmodee, JouéClub, Smyths Toys, La Grande Récré, Oxybul Eveil & Jeux, King Jouet, Dreamland, Bonhomme de Bois, Swisgames, WDK, Ets Jacques Ferry…
– Supermarkets: Auchan, Leclerc, Monoprix, U Enseigne, Carrefour, Migros…
– Culture & leisure: FNAC-Darty, Furet du Nord, Cultura, Futuroscope, Réunion des Musées Nationaux, Arteum, NAP – Groupe Maison de la Presse…
– And also: BOL, Innelec, Nature & Découvertes, Veepee, Vertbaudet, Aubert, Bébé Boutik…
With 6 months to go, 120 suppliers already confirmed out of 140 expected
Among the confirmed exhibitors: Asmodee, Bioviva Editions, Blackrock Games, Canal Toys, Clementoni, Doudou & Compagnie, Dujardin, Jakks, Jazwares, Juratoys, Lansay, Lexibook, Maped, MayCheong, Moose Toys, Rubies, Tomy, Vulli…
Newcomers for 2025 include BananaPanda, BS Toys, Kids Licensing, and Wyncor, all set to unveil their new collections.
New in 2025: Spotlight on French-made toys
For the first time, PRESHOW Noël welcomes the ACFJF – Association of French Toy Makers, in a dedicated pavilion located 250 meters from the main venue (CID), in the newly built Salle de la Plage. This new space will highlight French craftsmanship and further enrich the show’s offering.
“With this new area, the show reaffirms its support for French brands. Buyers will meet around twenty exhibitors whose expertise and authenticity perfectly represent French creativity and manufacturing”, says Fabienne Taylor, Director of PRESHOW Noël & FAN ZONE by Preshow.
Among the French brands already confirmed: Falk, Graine Créative, Pirouette Cacahouète, Dopresto, Auzou, Trousselier…
A growing segment: the FAN ZONE returns for a 2nd edition
Buyers in charge of kidult, fan and collector product lines will discover the latest trends and new products presented by specialized suppliers including: Funko, The Noble Collection, Red Robin Design, Fame Bros, Yu Me Toys, WTT, Paladone, Blokees…
The FAN ZONE exhibitors are grouped on the 7th floor of the Hôtel Barrière Le Royal for easy access by buyers. These ranges are also visible at select PRESHOW exhibitors.
Full list of 2025 exhibitors available at: www.preshow-noel.fr
The appointment booking platform is now live!
At PRESHOW, exhibitors host buyers in private, closed-door showrooms, where they present their upcoming Christmas collections in full confidentiality. To meet them, buyers must book appointments via the dedicated online platform. It allows them to: browse the list of exhibitors, filter by product categories, view detailed company profiles, schedule appointments based on their priorities.
This unique format allows buyers to build a tailored, efficient agenda to meet their business needs.
Register here: Click here
