Fans can join the quest for the diamond-encrusted Rubik’s Cube from Eliantte & Co
New York, New York – September 17, 2024 – Doodles, a next generation media company
behind the new animated special ‘Dullsville and the Doodleverse,’ announced a new
collaboration with Spin Master, a leading global children’s entertainment company and owner’s
of the world famous Rubik’s® Cube. To celebrate Rubik’s Cube’s 50th anniversary, Doodles and
Spin Master will launch a “pack ripping” fan experience, unveiling a digital collectible, digital
comic, and release a series of digital shorts all inspired by the Rubik’s Cube.
“There aren’t many toys that have the nostalgic power of the iconic Rubik’s Cube,” said Julian
Holguin, CEO of Doodles. “Alongside the innovative Spin Master team, we plan to bring
generations together through immersive experiences that seamlessly blend technology, art, and
collecting. From a fun ‘pack ripping’ experience featuring a mind-bending Rubik’s Cube to a
fresh new comic, there are so many unique elements to this exciting collaboration.”
The Doodles and Spin Master “pack ripping” fan experience will allow every participant to unlock
a physical and digital collectible. Each pack will feature limited-edition redeemables that can be
traded in for one of three Doodles x Rubik’s Cube toys or possibly the one-of-one diamond
encrusted Rubik’s Cube from Eliantte & Co. The unique piece fuses cutting-edge art and
timeless crystal craftsmanship. All packs will also include a Rubik’s Cube-themed digital
wearable, which can be used to style Doodles avatars in the Stoodio.
“By merging the timeless challenge of the Rubik’s Cube with the vibrant creativity of Doodles in
the Web3 space, we’re crafting a new digital frontier where playfulness meets innovation,” said
Sam Susz, Spin Master’s Senior Director of Brand Marketing. “This collaboration is not just
about solving puzzles, but about unlocking new dimensions of creativity and community in the
digital age.”
As part of the roll out, Doodles will release a Rubik’s-themed digital comic that introduces the magical experience of Doodles x Rubik’s Cube. The new comic features Hap and Mello, beloved characters from the new animated special ‘Dullsville and the Doodleverse.’ Additionally, the partnership will include a series of digital shorts that blend Rubik’s Cube and Doodles’ pastel-hued animation style.
Following its collaboration with adidas Original, the partnership marks Doodles’ second partner
mint on Base after the announcement that Doodles would migrate their Stoodio environment
and all digital collectibles to the Ethereum L2. Doodles continues to offer fans opportunities to
experience the excitement of being part of a groundbreaking animated story that transcends
traditional entertainment boundaries.
To learn more about this unique collaboration, please visit rubiks.doodles.app.
About Doodles
Doodles is a next-generation art and entertainment company focused on immersive storytelling, live and digital experiences, and lifestyle content. Created by world-renowned artist Scott Martin (AKA Burnt Toast) in 2021, Doodles has grown and evolved from a simple idea to an ever expanding world of stories, products, and experiences. From collaborations with global brands like Adidas, Crocs, and G-SHOCK to developing the Doodles experience at CAMP Chicago, Doodles has a proven track record of executing top-of-the-line partnerships. An always on, internet first developer of IP, Doodle’s consistently builds new stories and characters within its beloved and expansive universe. Learn more at http://www.doodles.app.
About Spin Master (Rubik’s)
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company, creating
exceptional play experiences through its three creative centres: Toys, Entertainment and Digital
Games. With distribution in over 100 countries, Spin Master is best known for award-winning
brands PAW Patrol®, Hatchimals®, Bakugan®, Kinetic Sand®, Air Hogs®, Melissa & Doug®,
Rubik’s® Cube and GUND®, and is the global toy licensee for other popular properties. Spin
Master Entertainment creates and produces compelling multiplatform content, through its
in-house studio and partnerships with outside creators, including the preschool franchise PAW
Patrol, and numerous other original shows, short-form series and feature films. The Company
has an established presence in digital games, anchored by the Toca Boca® and Sago Mini®
brands, offering open-ended and creative game and educational play in digital environments.
Through Spin Master Ventures, the Company makes minority investments globally in emerging
companies and start-ups. With 29 offices spanning nearly 20 countries, Spin Master employs close to 3,000 team members globally. For more information visit spinmaster.com or follow-on
Instagram, Facebook and Twitter @spinmaster.
