Join The Toy Association in Los Angeles this fall and take part in the toy industry’s preview activity!
Members of the industry gather in LA in the fall to give buyers exclusive sneak peeks at what’s in store for 2025. Manufacturers will showcase their latest creations in showrooms across Los Angeles, El Segundo, Malibu, Culver City, and surrounding areas.
The Toy Association is taking part in this activity with its first-ever LA Fall Preview, where buyers and industry professionals can meet with 78 manufacturers at 2250 East Imperial Highway in El Segundo, in the heart of the “toy district.”
Largely a by-appointment marketplace, companies have the opportunity to invite their contacts to private meetings, while The Toy Association is inviting buyers to make appointments with all toy tenants during the dedicated market week taking place September 9 to 13, 2024.
Here’s why you should mark your calendar and join the excitement:
1. Get a Sneak Peek at the Latest Trends
Get a first look at the hottest toys and games set to hit the market in 2025 from companies like Hasbro, The LEGO Group, Funko, Thames & Kosmos, Crazy Aaron’s, Horizon Group USA, and more. Manufacturers will showcase their latest creations, offering an exclusive sneak peek at upcoming products sure to be big sellers for the 2025 holiday season.
2. Discover Emerging Brands
Support and discover emerging brands and indie toy makers at the Association’s LA Fall Preview building. Who knows, you might stumble upon the next big thing in the toy industry!
3. Networking Opportunities
The LA Fall Preview dedicated market week features not-to-miss industry networking events — including the marquee “come one, come all” LA Fall Preview Networking Party (sponsored in part by Circana) on Tuesday, September 10 at Otis College of Art & Design. Registration is complimentary and open to all.
4. Play + Philanthropy
Taking place Monday, September 9 at TAO Los Angeles, “Party with a Purpose” is The Toy Foundation’s critical fundraiser benefiting pediatric care at children’s hospitals. The event will feature an exclusive performance by Blues Traveler, in addition to key networking opportunities, an auction of unique experiences and items, and delicious food and drink, making for an unforgettable evening. Secure your ticket today!
5. Additional Happenings @ 2250 East Imperial Highway
On Tuesday, September 10, LA Fall Preview tenants exclusively can start the morning off with a research presentation from Circana on the current state of the U.S. toy market, the impact of changing consumer preferences, emerging categories, and the trends that are shaping the industry.
On Thursday, September 12, Spielwarenmesse will host a morning press conference, open to all toy professionals. This presentation will offer a glimpse into the international toy industry’s largest fair, highlighting networking opportunities, emerging trends, and cutting-edge innovations. More details are forthcoming.
Don’t miss out on this chance to be at the forefront of the toy industry and experience the magic of play in the heart of LA. Mark your calendars and get ready to expand your business at the LA Fall Preview!
