With global toy and games sales expected to hit $130 billion by the end of 2024, we are delighted to firstly, invite you to attend our event in NYC on April 16th where we will be discussing gaming with the likes of Moose Toys and Warner Bros.
The event and this piece will discuss the importance of ensuring gaming ads are part of your digital focus. Our research shows YouTube is the preferred platform among children, with 81% of 2-12 year olds reporting it as their primary place to consume content. Furthermore, nearly 80% of teenagers consider YouTube their go-to platform for content consumption, as revealed in our inaugural Gen Z report released last year.
Closely behind YouTube is Gaming.
- Mobile gaming reaches 55% of kids and is the third most popular way of consuming content after YouTube and video on demand
- Playing games is the #1 reason kids aged 7-10 go online
- 50% of kids can immediately identify the app logo of4 or more games
YouTube, Precise TV is proud to launch a brand new media wastage reduction solution for mobile and tablet gaming advertising.[1]
Our platform leverages a set of proprietary global kids and family panel data, combined with contextual targeting, that is used to connect brands with highly engaged kids and relevant audiences. In this case it would be targeting a certain age demographic, maybe certain gender or people who have expressed an interest in similar games.
Through our access to a network of custom mini-games we can reach up to 400 million kids, teens and families and run COPPA compliant ads across a portfolio of kids safe publishers. Our contextual targeting method ensures we run ads across the top gaming apps kids are playing – meaning your ads will reach the most suitable audience. This results in media wastage reduction, strong CTR, average branded play time, engagement, and improved product sales.
Tests for the world’s largest toy brands have found our new solution can reduce media wastage by up to 70% compared to market averages, resulting in a 54% lift in CTR and 76% lift in playtime.[2]
No games? No problem! We can help you create custom-mini games to drive awareness with your audience, authentically engaging them while they’re in the right mindset.
Or , if you would like to discuss how your brand can add in-app gaming advertising to their digital marketing plan contact us for a quick and easy demo.
