Reaching with news from Barbie under embargo until 12pm ET / 9am PT on October 30, 2023. This year, Barbie turned the world pink stemming from the successful theatrical debut this summer. And until recently, Ken has always been… just Ken, but through The Barbie Movie, fans identified with and celebrated Ryan Gosling’s performance of Ken’s self-discovery. His Kensformation built demand, as fans were eager to emulate the now iconic on-screen moment.
As such, perfectly molded and deserving of admiration and success, the latest addition to the line of Barbie The Movie products is the Kenough Doll, sculpted in the likeness of Ryan Gosling.
Sporting the hoodie that became the must-have, real-life apparel item of the season, the Kenough Doll signifies that Ryan Gosling’s Ken was more than enough in Barbie Land – he was, in fact, “Kenough.”
Viewers cemented this notion following the movie – exemplified via the record-breaking Kenough hoodie launch (most successful Mattel Creations drop to-date), 200% uptick in searches for “Ken” baby names, “I’m Just Ken” amassing over 83M+ streams (and counting) as fans around the world supported the on-screen Kensformation.
The doll celebrates Kenergy, while signifying that we are all Kenough.
The Kenough Doll will be a made-to-order product available to purchase on Mattel Creations starting 10/30 at 9am PT with a ship date in 2024.