Toyetic – adjective(of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc. – Collins Dictionary
It’s not just the Barbie movie reeling in the revenues; toyetic movies are having a solid summer. Below is a list of toy themed movies that made the 2023 movie box office Top 20. They are ranked in box office order per Box Office Mojo.
Barbie and The Super Mario Bros. Movies are killing it at the box office; overall, twelve of the top 20 movies (60%) are toyetic.
1 Barbie
2 The Super Mario Bros. Movie
3. Spiderman: Across the Spiderverse
4. Guardians of the Galaxy, Volume 3
5. The Little Mermaid
7. Avatar: The Way of Water
8. Ant-Man and the Wasp: Quantumania
11. Indiana Jones and the Dial of Destiny
13. Transformers: Rise of the Beasts
15. Elemental
17. Puss in Boots: The Last Wish
19. The Flash
