How Does “LOL Surprise” Stay on Top?

Paige Williams is a Public Relations Specialist representing LOL Surprise. With a degree in Integrated Marketing Communication, she shares her knowledge with the readers. Can be reached at

Since its inception on December 7, 2016, L.O.L. Surprise Dolls has been a continuing success story. These little dolls command the market and have become crucial for young children and collectors. The question in many people’s minds is how L.O.L. Surprise has maintained a dominant presence in a competitive industry like this one. Let’s look at the reasons.

Types of Dolls- Big and Small Dolls

It is essential to know that there are two primary types of L.O.L. dolls: big and small. The former is approximately 10 inches in height. Additionally, they come in with lots of surprises and accessories, while the small ones are miniature collectibles in blind bags, each of the series having new dolls, accessories, and pets. The “surprise” element of the toys is one of the unique elements that makes them so popular.

Social Media Marketing Strategy

The brand’s brilliant and innovative social media and marketing methods have contributed immensely to making L.O.L. Surprise dolls successful. M.G.A. Entertainment Company, L.O.L. Surprise maker, has been able to integrate social media in promoting the dolls to benefit their target clients.

Partnerships with Popular Influencers

Additionally, they have been able to contract well-known social media influencers to help them reach as many people as possible. The company has registered many followers who are continuously updated on regular updates, sneak peeks, and raw content that keep followers engaged.

Collaborations with Well-Known Franchises

Moreover, M.G.A. Entertainment has conveniently collaborated strategically with popular franchises to produce crossover products. A good example is the making of L.O.L. Surprise dolls with characters derived from Disney’s Frozen and DreamWorks’ Trolls. By leveraging the appeal of established franchises, the company has its audience base by gaining new subscribers.

Collectible Nature of the Dolls

The collectible element of the dolls is yet another element that has seen L.O.L. Surprise record huge success. The series features a variety of dolls and accessories to collect. The series has rare and ultra-rare dolls, creating extra intrigue and excitement for collectors. A truly remarkable and impactful business strategy here.

Creating Demand for Dolls

Strategically, M.G.A. Entertainment has created demand in the market for its L.O.L. Surprise dolls by making sure it is releasing limited editions of dolls and reducing the number of partnerships. With the demand constantly rising, doll enthusiasts and children always look for the next release.

Innovative and New Ideas

The company, M.G.A. Entertainment, has been very proactive in keeping L.O.L. Surprise admired by consistently integrating new ideas and launching new products that suit the needs of their clients. L.O.L. Surprise! O.M.G. dolls are an example of new and bigger versions of the initial ones. They have improved realistic features and fashionable wear. The company has also brought themed collections like the L.O.L. Surprise Hairgoals and Winter Disco Series.

Emerging Trends in the Dolls Industry

M.G.A. Entertainment conducts regular research on what is trending and the ever-changing dynamics of the industry. With new preferences and demands, the company can anticipate trends, know what engaging children are, and adjust its products to make them more relevant and exciting to its customers.

Learning Aspects of the L.O.L. Surprise!

Just recently, M.G.A. Entertainment started making L.O.L. Surprise dolls with educational components. According to the company, this incredible addition encourages learning through play. Recent L.O.L. Surprise dolls have scientific investigations as well as other educational activities that are helpful to knowledge uptake of the children and the general development of children.

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