Thanks to all those who participated in our latest inflation survey. This edition of the survey asked two questions:
- How many price increases have you taken in 2022?
A total of 57% took one or two increases. This did not surprise me as much as the notion that 20% took four or more and 10% took zero. Those who took multiple increases had difficulty keeping pace with the rise in costs. As to those who did not take increases, I am not sure how that was possible in light of inflation.
29% took one price increase
28% took two price increases
13% took three price increases
12% took more than five price increases
10% took zero price increases
8% took four price increases
2. How much have you increased your prices in 2022?
44% of those responding indicated that they hax taken n increase of between ten percent and fifteen percent. Another 15% took increases of between fifteen and twenty-plus percent. When we add those two together, we see that most of the toy industry (59%) took increases of between ten and twenty-plus percent.
44% of respondents took increases between 5 and 10%.
15% of respondents took increases between 15 and 20+%
12% of respondents took increases between 0 and 5%
18% – Five percent increase
17% – Ten percent increase
10% – Twelve percent increase
10% – Fifteen percent increase
8% – Zero percent increase
7% – Twenty percent increase
5% – Two percent increase
5% – Eight percent increase
4% – Nine percent increase
4% – Eleven percent increase
3% – Thirteen percent increase
3% – More than 20%
2% – One percent increase
2% – Four percent increase
2% – Seventeen percent increase