Radioactive Bling: The Atomic “Bomb” Ring from KiX

In 1947, General Mills’ KiX cereal brand offered the Atomic “Bomb” Ring as a premium in exchange for 15 cents plus a cereal box top. Also known as the Lone Ranger Atomic Bomb Ring, it was a reflection of the public’s preoccupation with the power and potential of atomic energy at the time.

The ring had an adjustable gold-colored band with lightning-blast explosions on its sides. An aluminum warhead was mounted on top and contained a removable red plastic tailfin. The tailfin was hollow, making it a hidden compartment for tiny secret messages.

Removing the red base gave access to a “hidden atomic chamber”, a.k.a. a spinthariscope, in the warhead. Looking through the toy spinthariscope’s plastic lens while in a dark room revealed flashes of light. These scintillations were the by-product of an interaction of radioisotopes caused by polonium alpha particles striking the ring’s zinc sulfide screen.

While infusing minute traces of radioactive material into a kid’s toy wouldn’t fly today, advertisements for the ring assured that it was “perfectly safe” and contained “harmless” atomic elements. The minute traces of Polonium-210 in the spinthariscope had a half-life of about 140 days, meaning that any Atomic Bomb Rings still in existence today can no longer produce visible scintillations.

Todd Coopee is Editor-in-Chief of Toy Tales, an online publication that covers toys and games past and present.

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