The Insights Family expands into Argentina, Turkey, South Africa and Saudi Arabia (Ad)

12th of January, Manchester: The Insights Family, the global leader in kids and family market intelligence, launched its service into four new international markets. As of January 1st 2022, the company started interviewing kids (3-18s) and parents in Saudi Arabia, Turkey, Argentina and South Africa. This will see the business expand its operations to provide its clients with real-time data from 22 territories across 6 continents.

The new markets will follow the same award winning methodology as the existing markets and will see the business survey 400 different children and 200 different parents every week (21,000 and 10,500 respectively a year). With the addition of four new territories, The Insights Family will now interview a new family member somewhere in the world every 55 seconds. The launches of the new markets mean that the company now covers all the countries in the G20, providing brands and companies with access to ethical real-time data.

Nick Richardson, CEO and Founder of The Insights Family, said: “2021 was a transformational year for the business, with us enjoying significant growth and development across the business. The expansion into these markets, based on client demand demonstrate our position as the global leader in kids, parents and family market intelligence”

The announcement comes on the back of a very successful year for The Insights Family, which has seen them more than double in size, growing from 13 employees in January 2020 to a team of 67 by the end of January 2022. The Insights Family have already proven their dominance in kids, parents and family market research. The company works with 100 clients across the globe and now plays a crucial role within the industry, providing insights to leading companies including Warner Bros, Amazon and Disney.

Last month, The Insights Family published its Future Forecast 2022 Report which predicts some of the key trends to watch out for in the forthcoming year. Providing unrivalled knowledge, the report explores 10 themes which will impact advertising, content, licencing, marketing, product and retail strategies for brand owners across all levels of business strategy. To download the full complimentary Future Forecast 2022 report, please visit: 


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Tel: +44 161 528 7982


Note to Editors

The Insights Family is the global leader in kids, parents, and family market intelligence, providing real-time data on their attitudes, behavior, and consumption patterns.

Kids Insights surveys 7,780 children every week aged 3-18. Parents Insights surveys more than 3,800 parents of children between the ages of 1 and 16 every week.

Both services operate in 22 countries across six continents and in total survey more than 404,600 kids and 197,600 parents a year. This means that the company interviews a new family member somewhere in the world every 55 seconds.

Kids Insights and Parents Insights operates in Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Poland, Japan, Mexico, the Philippines, Russia, Saudi Arabia, South Africa, South Korea, Spain, Turkey, UK, and the US. 

Clients include Amazon, BBC, Danone, Disney, F1, Havas, Initiative, Kraft, LEGO, Mattel, McDonald’s, MediaCom, Nintendo, OMD, PBS, PepsiCo, Pokémon, Starcom, Viacom, Warner Bros and Wavemaker.


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