THE INSIGHTS FAMILY® & INSPIREDCONSUMER MAKE 50 MILLION US KIDS, PARENTS, FAMILIES, AND EDUCATORS IMMEDIATELY AVAILABLE FOR RESEARCH
03 June 2021, UK – The Insights Family® – the global leader in kids, parents, and family research – and InspiredConsumer, the leading US youth experiential marketing agency, have formed an innovative partnership to transform the research sector in the United States.
InspiredConsumer has over 20 years’ experience as a youth focused agency – operating the largest and most singular community center network across the US, with clients such as Nickelodeon, Disney, and Mars.
The Insights Family® has quickly established itself as the global leader in kids, parents, and family research, by providing real-time data to clients such as Amazon, BBC, Mattel, and Warner Bros.
The exclusive long-term partnership sees the coming together of these two powerhouses to create unrivalled opportunities for kids’ research and insight.
The partnership has already produced several turn-key qualitative research solutions, which can be further enhanced with quantitative research.
These solutions will drive significant value for clients; insightful data, cost reduction, fast turnaround, and elimination of the pain-points often associated with traditional qualitative research.
Nick Richardson, Founder & CEO of The Insights Family® comments,
“Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space. Based on understanding their needs and requirements, we have developed a suite of solutions which meets their needs and removes the issues which they have previously experienced.”
As part of the partnership, The Insights Family® will provide several research services to InspiredConsumer’s clients to help with planning and measurement, including evaluating and demonstrating the ROI of client campaigns.
Stav Vaisman, CEO of InspiredConsumer adds,
“We have spent the last twenty years building and nurturing relationships that sustained our firm, while also investing in the communities we work in. So, it is with great pride that we are embarking on this new research endeavor with such an impressive partner. We will work tirelessly to ensure we provide incredible value to our clients, and participants.”
With kid’s influence now growing across 90% of expenditure categories in the US, it’s more important than ever to understand the attitudes, behaviors and consumptions of the next generation of families.
To find out more, and download the new free report on “The Next Generation of Families” visit https://get.theinsightsfamily.com/familyreport/
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Notes to Editors
The Insights Family® is the global leader in kids, parents, and family market intelligence, providing real-time data on the attitudes, behaviour, and consumption patterns.
Kids Insights™ surveys 6,970 children every week aged 3-18 (362,100 per year). Parents Insights™ surveys more than 3,400 parents of children between the ages of 1 and 16 every week.
Both services operate in 17 countries across five continents and in total survey more than 362,100 kids and 176,800 parents a year. Currently, the company interviews a family member somewhere in the world every 117 seconds.
Kids Insights™ and Parents Insights™ operates in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, Russia, South Korea, Spain, UK, and the US.
Clients include Amazon, BBC, Danone, Disney, F1, Kraft, LEGO, Mattel, McDonald’s, Nintendo, PBS, PepsiCo, Penguin Random House, Pokémon, SEGA, T-Mobile, Viacom, and Warner Bros. It also works with major agency networks including Creata, Havas, Initiative, MediaCom OMD, OMG and Starcom
InspiredConsumer is a leading consumer engagement agency, connecting brands with kids and their parents, students, millennials, and supermarket shoppers.
The company provide unique, turnkey solutions with proprietary platforms to engage over 150M hard to reach consumers nationwide – in-person and online.