The Power of the “PANK”: Melanie Notkin of Savvy Auntie

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Richard and Chris talk with Melanie Notkin about her mission with Savvy Auntie, and the economic, cultural and emotional power of PANKs (Professional Aunts, No Kids). The toy business often overlooks this powerful demographic, and yet it represents an outstanding potential for driving toy sales…if they are acknowledged and addressed. Listen in on this lively conversation, and we promise Melanie will inspire you to find new ways to reach and engage this market segment that spends more than $250 per year per kid throughout their lives.

In The Endcap, Chris and Richard continue the conversation, discussing the implications of new figures showing declining birthrates and fertility rates, what that means for toy companies, and ways to thrive in this dynamic market. (43 minutes)

The Playground Podcast is supported by Global Toy Experts, The Toy Guy,, and Chizcomm.

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