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This short segment first appeared as the Endcap on our conversation with Savvy Auntie, Melanie Notkin.
Chris & Richard talk about new numbers on declining birthrates, implications for the toy industry and some ideas of how toy makers might respond to the changing market. (9 minutes).
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.