Click the Subscribe button! These five time-honoured toy brands have ingeniously adapted to capture attention on YouTube.
Barbie
Ken, Nikki, Chelsea, and Skipper, along with other friends and family, join Barbie for animated adventures. The channel features new content daily, including live streaming videos, video blogs, music videos, fashion shows, and discussions about social issues in a way that appeals to Barbie’s young fan base.
Hot Wheels
Hot Wheels keeps viewers dreaming of their next set-ups, races, and stunts with inventive segments such as Hot Hacks, Labs Unlimited, id Games, and other fast-paced videos. The channel offers live-action and animated content designed to appeal to life-long Hot Wheels fans and newcomers.
LEGO
The multi-lingual LEGO YouTube channel unites LEGO brands such as Friends, City, Duplo, Unikitty, DC, Disney, Elves, and others under one banner. The channel introduces viewers to LEGO designers, reveals new sets, offers building tips, and showcases characters through short trailers.
Play-Doh
Educational content, virtual playdates, unboxings, tutorials, and animated videos demonstrate the versatility of the Play-Doh brand. Characters from Peppa Pig, PAW Patrol, My Little Pony, Bumblebee, and other franchises are featured in stop-motion shorts. The only thing missing is the signature Play-Doh smell.
Rubik’s
The Rubik’s YouTube channel ensures there are no excuses for letting one’s cube skills slide. Step-by-step tutorial videos demonstrate how to solve the classic 3D puzzle, recaps of the Red Bull Rubik’s World Cup competitions keep viewers inspired, and maintenance videos ensure players keep their Cubes in tip-top condition.
Todd Coopee is Editor-in-Chief of Toy Tales, an online publication that covers toys and games past and present.
