Alan Dorfman of Super Impulse: Building a Big Business on Tiny Toys

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Richard and Chris chat with Alan Dorfman of Super Impulse about his career, how he became the biggest guy in miniature toys, and, of course, coping with the pandemic. Listen in for his insights on the power of creating and building a unique category in the toy biz over many years of success and the classic power of impulse toys for diverse audiences. He also talks about the revival of a 60s favorite Wacky Packages in a new format that’s made a hit with kids in 2020.

In The Endcap, Chris and Richard talk about the implications of of the postponement of Spielwarenmesse in Nuremberg and the ongoing topic of how to manage marketing and sales in Covid world. (35 minutes)

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The Playground Podcast is supported by Global Toy Experts, The Toy Guy and KidStuff Public Relations.


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