Pete Laudin and, his wife Adrienne, are the founders of one of America’s oldest ‘Doll Only’ e-commerce stores: The Pattycake Doll Co., currently located at www.BestDollsForKids.com. Peter shares cell phone tips that will help you get through Toy Fair.
1: Booth Numbers: That booth you liked? You know, the one with the whatchamacallits? It was around here somewhere wasn’t it? If you see something you liked, snap the booth number. Don’t lose an hour to backtracking.
2: Inventory Apps: Before you leave your office, be sure to load your inventory software into your phone. Why buy more of what you have enough of? Use your app’s memory instead of your own.
3: Save a Tree: Doesn’t it seem like the average catalog has 300 products on 600 pages? If you pick them all up, at the end of the day it will feel like you are carrying a small cow. Just take pictures of the products you liked.
4: Card It: Business cards don’t have product pictures on them. Take their card, prop it up next to the product that interested you, and take a picture. Then pocket their card for later comparison.
5: But Remember your manners: Ask before you take that picture. They spent a million dollars on that design and there are industrial spies all over the show.
6: Content is King: Newsletters, Instagram, Pinterest, Facebook, Blogs and Marketing are all ‘content hungry monsters’ that have a crying need for pictures. Go ahead, create some content while you’re here. 12 great pictures makes a year’s worth of monthly newsletters! There are a ton of booths advertising picture opps and appearances this year. Yesterday's autographs are today's selfies!
7: Remember, Selfie Smiles! To paraphrase Abe Lincoln: Toy Fair is just about as happy a place as you want it to be.
By Pete Laudin
Pete and his wife Adrienne, are the founders of one of America’s oldest ‘Doll Only’ e-commerce stores: The Pattycake Doll Co., currently located at https://BestDollsForKids.com.