(Hong Kong, October 20, 2025) — Early Light International (Holdings) Ltd., the world’s largest toy manufacturer, has officially broken ground on a USD 34 million production facility in Indonesia’s Kendal Special Economic Zone (SEZ). Operated by subsidiary PT Early Light International Indonesia, the new hub marks a major milestone in the Group’s strategy to diversify its global manufacturing base.
Once fully operational, the facility will employ up to 10,000 workers and significantly increase the company’s export capacity. The site will produce a wide range of toy categories — including plastic figurines, plush characters, and fashion dolls — for major markets in the United States, Canada, the European Union, and Asia.
“Early Light’s investment reinforces Kendal’s position as one of Asia’s most competitive industrial zones,” said Juliani Kusumaningrum, Executive Director of the Kendal SEZ. “Their scale and expertise will elevate the regional toy ecosystem, strengthen our supply chain, and create opportunities for tens of thousands of workers.”
The Kendal SEZ offers attractive incentives to global manufacturers, including tax holidays, VAT exemptions, and import duty reductions, making it a prime location for export-driven industries.
A Global Leader in Toy Manufacturing
Founded in 1972, Early Light International has grown into the world’s leading toy manufacturer, producing for many of the most iconic brands in the industry. Its flagship Shaoguan facility in Mainland China spans over 10 million square feet and employs up to 30,000 workers during peak seasons, making it one of the largest toy manufacturing complexes worldwide.
The Group’s vertically integrated model covers every stage of production — from design and prototyping to assembly, packaging, and quality assurance. This seamless approach ensures world-class efficiency, quality, and safety standards across its diverse product portfolio, which includes die-cast vehicles, preschool toys, interactive robotics, collectible trains, fashion dolls, and home arcade units.
Early Light is also committed to sustainability and responsibility. The company proudly holds ISO 9001:2015 certification and CNAS laboratory accreditation, and continues to invest in Environmental, Health & Safety (EHS) and Corporate Social Responsibility (CSR) programs.
About Early Light International Group
Headquartered in Hong Kong, Early Light International (Holdings) Ltd. operates across multiple sectors, including Manufacturing, Property Management & Development, Watch & Jewellery, Automotive Services, News Media, Medical, and Education. With over 40,000 employees worldwide and strategic offices in Mainland China, Macau, and Australia, the Group has spent more than five decades driving growth through innovation, operational excellence, and global expansion.
Early Light’s mission is clear: to deliver quality, creativity, and value to partners and consumers around the world.
