The Sims’ beloved Simlish language becomes the centerpiece of a brand-new way to play together
RICHARDSON, TX, October 14, 2025 — Goliath Games is excited to announce the launch of YaGoBuGi, a fast-paced party game inspired by the offbeat world of The Sims. Drawing from the game’s iconic Simlish language, this new game delivers a lighthearted, unexpected way to connect, laugh, and play.
YaGoBuGi is a card-based game of real-time communication and negotiation where players can only speak in Simlish from the cards in their hand. The result? Pure, off-the-wall fun as everyone is talking, matching, and laughing. There are no turns, no waiting—just rapid-fire gameplay that feels like a lively, silly conversation.
The goal of the game is to earn the most Simoleons tokens by speaking and matching “words” from two, three, or four card-combinations from your hand in any order—like GO-GI, BU-BU, BU-YA-GO, or the ultimate four-card phrase YA-GO-BU-GI. The bigger the word, the bigger the win.
The key to scoring is connection: when two players lock eyes and say the exact same word at the same time, they both lay their cards face up and claim Simoleons. Because words can be rearranged in countless ways, no two rounds of YaGoBuGi ever sound the same for endless replayability.
“Simlish has always been part of the fun and laughter that make The Sims so special,” said Lyndsay Pearson, VP of Franchise Creative at The Sims. “Through YaGoBuGi, we wanted to bring that Simlish charm into a card game that’s easy to pick up, makes people smile, and lets Simmers old and new connect over the language we all love.”
Goliath CEO, Jochanan Golad, commented, “With YaGoBuGi, we wanted to capture the essence of The Sims’ playful, social spirit in a way that feels fresh and completely unexpected. This game is about those hilariously awkward, brilliant connections that happen when people come together. It’s fast, silly, and unlike anything else at the table.”
YaGoBuGi is for 3-6 players, ages 8+, and will be available in the US starting December 1, 2025, on Amazon for $14.99. Additional retailers and territories to roll-out in 2026.
For more information on YaGoBuGi and other Goliath titles, visit www.goliathgames.us.
About Goliath Group
Goliath, one of largest global family-owned games and toys manufacturers, is proud to be the home to some of the industry’s top selling and family favorite games for over 40 years. Flagship family classic games include Sequence, Gooey Louie, The Floor is Lava and Pop! the Pig, but the fun doesn’t stop there. The global range includes top licenses The Traitors and Murdle, along with the recent distribution of Funko Games opening up exciting play to older fans. Play is at the heart of Goliath, which expands into the global toy aisles, from Jelly Blox through to lasagna loving Garfield plush and Clickeez collectibles. Founded and headquartered in the Netherlands, Goliath now operates out of 15 offices around the world, 5 of which are innovation centers that could be creating the next must-have of the season.
