Women in Toys, Licensing & Entertainment (WiT) announced the election of seven new and continuing board members. They will serve three-year terms, which began July 31, 2025.
Joining as New Board Members:
● Lisa Orman – President, KidStuff Public Relations
● Lourdes Arocho – Senior Vice President, Licensing, Consumer Products & Experiences, Paramount
Returning for a Second Term:
● Anne Carrihill – Director, Category Leader, Toys & Entertainment, Amazon
● Julie Gwaltney – Vice President, TOMY International
● Leila Nosrati – Licensing and Retail Development Consultant, Master Toy Advisors
● Natasha Tous – Principal Coach & Founder, Éclat
● Lisa Whitaker – Chief Trends Officer, LM Whitaker Consulting
About the New Members
Lisa Orman is the founder and president of KidStuff PR, a public relations agency she launched in 1994 as the agency of record for retailer Zany Brainy. For more than 30 years, she has specialized in children’s products and toys, building strong media and industry relationships. A two-time WiT Wonder Woman Award honoree, Lisa also served on the ASTRA Board of Directors and has led her team to become Certified Play Experts. In 2024, she sold her agency to Diverse Companies, where she continues to lead KidStuff PR and its sister agency, Diverse Insights.
Lourdes Arocho is Senior Vice President of Licensing, Consumer Products & Experiences at Paramount, where she oversees global strategy for iconic franchises including PAW Patrol, SpongeBob SquarePants, Yellowstone, and Star Trek. She has led collaborations with partners such as Spin Master, LEGO, and Hasbro, and previously held senior roles at Universal Consumer Products and Nickelodeon, driving product programs for blockbuster franchises like Jurassic World, Minions, and Teenage Mutant Ninja Turtles. With more than two decades of experience, Lourdes is a recognized leader in licensing, brand development, and retail strategy.
With the expertise and dedication of its Board of Directors, WiT continues to build momentum, strengthen its global network, and deliver meaningful opportunities for professionals across the toy, consumer products, licensing, and entertainment industries.
