Weekly series launches today with comprehensive lineup of licensing leaders, offering insider insights for newcomers and veterans alike
22 September 2025: The Born to License podcast launches its highly anticipated second season today, featuring an exclusive interview with Lucy Salisbury, Group Director, Global Licensing and Retail Development collectibles powerhouse Funko. The weekly series will deliver fresh episodes every Monday through the end of the year, showcasing the industry’s most influential voices across all sectors of the licensing ecosystem.
Season 2 promises an unparalleled roster of guests spanning the entire licensing landscape, from major licensors and innovative licensees to specialized legal experts, product development leaders, location-based entertainment pioneers, licensed advertising strategists, promotional marketing experts, and digital gaming innovators. The series will also feature passionate licensing fans, providing a 360-degree view of this dynamic industry.
“I’m thrilled to bring Season 2 of ‘Born to License’ to our community,” said host David Born. “This podcast serves as both a learning platform for those new to licensing – an industry I’m deeply passionate about – and a valuable resource for seasoned professionals. Even veterans with decades of experience will discover fresh insights as our expert guests share specialized knowledge from their specific fields of expertise that you simply can’t find anywhere else.”
Season 1 resonated strongly with the licensing community as David Born chronicled his entry into the industry and distilled nearly 20 years of hard-earned insights and experiences. Season 2 evolves the format by welcoming industry leaders from across the licensing ecosystem, diving deeper into specialized sectors and emerging opportunities that define the modern licensing landscape.
The season premiere features Funko’s Lucy Salisbury, who shares insights from her 20-year journey through the licensing industry and her role managing over 1,000 active licenses. The conversation covers Funko’s strategic approach to pop culture trends, the rise of anime as a licensing powerhouse, and the premium accessories success of Loungefly.
Each episode features candid conversations with industry leaders who share practical insights, career journeys, and forward-looking perspectives on licensing trends. The format ensures maximum value for listeners at every experience level, from licensing newcomers seeking to understand the industry’s complexities to established professionals looking to stay ahead of evolving market dynamics.
Expanding its reach and format, Season 2 will be available not only on traditional podcast platforms including Apple Podcasts, Spotify, and Amazon Music, but also as full video episodes on YouTube. This multimedia approach captures the complete interview experience, allowing audiences to engage with the content in whatever format suits their preferences.
New episodes premiere every Monday through December 2025.
Subscribe and Listen
To subscribe and listen to the first episode of Season 2, visit https://borntolicense.com/product-licensing-podcast, the Born to License YouTube channel or search Born to License on your preferred podcast platform.
For media inquiries, interviews, or collaboration opportunities, please contact:
David Born
david.born@bornlicensing.com
About Born Licensing
Born Licensing is a licensing agent focused solely on the licensing of entertainment-based IP for the purposes of advertising and marketing. The team has a deep understanding of how the licensing industry works and how advertising agencies and brands can license their intellectual property. Born Licensing is the appointed licensing agent for entertainment rights holders such as Universal Studios, Paramount Global, Hasbro, Mattel, Sesame Workshop, and holds relationships with a range of others such as Disney and Warner Bros.
Some examples of Born Licensing’s work:
- ‘Sainsbury’s Big Christmas’ featuring The BFG for Sainsbury’s
- ‘All in the Fit’ featuring Chubbs from Happy Gilmore for PGA Tour Superstore
- ‘Have Your Elf a Merry Christmas’ featuring Buddy the Elf for ASDA
- ‘Intelligent Financial Life’ featuring Mr. Krabs from SpongeBob SquarePants for Envestnet
- ‘We’re On It’ featuring Robocop, Donatello the Teenage Mutant Ninja Turtle, Transformers Bumblebee and Optimus Prime and Marvel’s King Valkyrie for Direct Line insurance
- ‘#EpicSkeletor’ featuring Skeletor and He-Man for MoneySuperMarket
For more information, please contact David Born: david.born@bornlicensing.com
About Born to License
Born to License provides end to end licensing services for companies that have little to no licensing experience, enabling them to benefit from the full power that licensing offers while limiting the challenges. The team is focused on aligning with exciting, innovative, and ambitious companies that see licensing as a big strategic part of their future success. Born to License’s strong industry knowledge, experience, systems and relationships allows them to offer an unmatched service to any company with a strong desire to enter the licensing space.
For more information, please email hello@borntolicense.com
