The new vehicle collection refreshes traditional racing play by combining it with exciting battle action
RICHARDSON, Texas, Sep. 9 – Goliath, the global family-owned game-and-toy powerhouse, is breaking into high gear – and then blowing the doors off – with Hyper Burst, its first-ever micro-vehicle line that refuses to play by the rules.
Launching in early September with Battle Racers and the Jump Strike playset, then throwing down the gauntlet with the Shockout Circuit in mid-September, Hyper Burst goes beyond racing, bringing battle action to the vehicle aisle. By blending the classic excitement of high-speed track action with the strategic intensity of modern battle royale video games, we’ve created the next evolution of vehicle play – where victory isn’t about who’s fastest, but who’s left standing.
“We reinvented vehicle play by marrying what kids of today are doing with the toys of yesterday, creating what we believe will be the hot toys of tomorrow’ says Brian “B-Weezy” Weiss, President of Goliath North America and Global Toys. “What used to be all about speed is now about survival. Hyper Burst turns every race into a fight to the finish.”
How Hyper Burst is Different
Forget endless loops and predictable laps – every Hyper Burst car charges in just 10 seconds to unleash 600+ MPH scale speed, then dives straight into survival mode with knockout stunts and sabotage battle traps built to blast the competition off the track!
The Hyper Burst lineup includes:
– Hyper Burst Shockout Circuit: Includes 2 Cars, 2 Launchers, 2 Knock-out “Battle Traps”, 5 Curved Tracks, 4 Straight Tracks, 1 Bridge Track, 12 Connectors, 4 Replacement Tires
o MSRP: $29.99
o Availability: Amazon (Mid-September) and Target (early October)
– Hyper Burst Jump Strike: Includes 2 Cars, 1 Launcher, 1 Knock-out “Battle Trap”, 2 Special Tracks, 2 Loop Tracks, 2 Straight Tracks, 5 Connectors, 4 Replacement Tires
o MSRP: $19.99
o Availability: Amazon (Available Now!) and Target (early October)
Battle Racers: Includes 1 Car and 1 Launcher
o MSRP: $9.99
o Availability: Amazon (Available Now!) and Target (early October)
About Goliath Group
Goliath, one of the largest global family-owned games manufacturers, is proud to be the home to some of the industry’s top selling and family favorite games for over 40 years. Flagship family classic games include Sequence, Gooey Looey, The Floor is Lava and Pop! the Pig, but the fun doesn’t stop there, the global range includes top licenses The Traitors and Murdle along with the recent distribution of Funko Games opening up exciting play to older fans. Play is at the heart of Goliath, which expands into the global toy aisles, from miniature baking with Tasty Tinies through to lasagne loving Garfield plush and collectables. Founded and headquartered in the Netherlands, Goliath now operates out of 15 offices around the world, 5 of which are innovation centers that could be creating the next must-have of the season.
