UR Grant Students Get Insight at Toy Fair

UR students attend the Toy Fair in New York City
UR students learned that manufacturing toys is more than child’s play at the North American International Toy Fair from Feb. 28-March 2. In this photo are (L to R): Frank Allen, Rocio Tenorio, Isaac Choe, Leyan Han, Leo Barnes, Adelina Gutic, Lakya Simon, Professor Randy Raggio, Zhengyi Lin, Chief Brand Officer of Jazwares Jeremy Padawer, and Daniel Simes. Photos courtesy of University of Richmond

One of Richard Gottlieb’s constant, and heartfelt, messages was that the toy industry ought to be considered as a viable–and attractive–career choice for young people. Richard, like many others in the biz, found his way here indirectly.

At Toy Fair New York, eight students attended thanks to the Richard Gottlieb Toy Entrepreneurship Grant, which was presented with the Toy Foundation. The $10,000 grant, specifically for UR students, honors the late executive and 1969 alum who founded the business development consulting firm Global Toy Experts and this publication.

The students toured the fair, met with executives, and got a firsthand look at the business–at least what was on display.

What was also significant was that in talking to the students, they had widely diverse backgrounds, majors, and interests, ranging from design to computer science to gender studies. All of these, by the way, have a place in the toy industry.

You can read more about their adventures here.

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