Program of conferences unveiled!
| From March 31 to April 3, 2025, the International Kids Licensing Days return for the fifth consecutive year at the Bologna Licensing Trade Fair/Kids (Conference Room, Hall 29 – Mall 2). |
| The eagerly awaited 2025 edition will feature three days of conferences, offering an essential overview of current challenges through a series of thematic insights. With over 60 speakers and more than 20 panels covering everything from books to audiovisuals, games, YouTube and TikTok, this year’s IKLD promises to deliver incredible insights form the content industry.Professionals, experts and key players will guide us through the hottest trends, offering in-depth analysis and success stories. To fully embrace the complexity and diversity of this increasingly interconnected and dynamic market, this year’s program of conferences will explore three major key points: Day 1: Insights and Trends to follow On the first day, March 31, the focus will be on exploring key current and future trends, with an emphasis on gaming and emerging markets. Key players of the industry will lead the discussion to unveil the hottest topics and trends of 2025 and beyond – among them, Michelle Perez Barruos, General Manager at Feenix Group, discussing the evolution of Licensing through gaming; Per Rosendal, Digital Media Producer, Savannah and Jean Gobert de Coster, CEO and Founder of Funtomata, delving into digital strategies for books in videogames; Joachim Knödler, Head of Licensing at Studio 100 International, Helga Árnadóttir, Co-founder and CEO of Tulipop and Valerio Costabile, Vice President Brand Collaborations, Smiley Company, exploring how sustainability is shaping the future of brands; Gaby Dior, Head of EMEA Licensing, BBC Studios and Kirstin Kreppel Head of Entertainment & Licensing, KOSMOS, highlighting the power of storytelling in play. |
Day 2: Licensing, Previews and Celebrations On April 1, the program will offer an overview of the latest developments and previews in the licensing sector, celebrating important anniversaries and presenting new growth opportunities. Among the renowned speakers of Day 2, David Sprei, Commercial Director at Penguin Ventures, will delve into how to stay true to book-based brands while discovering new ways to reach audiences; Furio Camillo, Scientific Director at Webboh-LAB, will analyze the multifaceted nature of Gen Z and unveil new strategies to connect with Gen Z audiences on a deeper level; Adam Rumanek, Founder and CEO of Aux Mode, will discuss about the main YouTube strategies how to monetize content. Moreover, speakers from DeAPlaneta, Moomin and Mattel will celebrate the companies’ amazing achievements to mark their anniversaries. Day 3: From Books to Screens and beyond April 2, the focus will be on the synergy between publishing and audiovisual content, highlighting the central role of cross-media strategies in engagement and in the creation of interactive, multi-platform universes. Industry experts and content creators will share successful case histories and analyze market trends, highlighting the opportunities offered by a transmedia approach. Content creator, Art Director and Author Megi Bulla will join Roberta Ferrari, Editorial Manager Rizzoli and Fabbri Ragazzi, to delve into TikTok’s amazing role in creating fandom for publishing; Gordon Vogel, Founder, Rivers and Wine Studios and Aksel Køie, Founder and CEO, PIBOCO will analyze cross-media collaborations between books and videogames; Valentina Mazzola, Teacher, Author, Screenwriter and Script Editor, Cristiana Buzzelli, COO, Movimenti Production and Paola Francesca Corsini, Licensing e Dramatic Rights Specialist, Editrice Il Castoro, will discuss the role of books in today’s cross-media ecosystem. CLICK HERE TO RESERVE A SPOT! |
