Hong Kong Toys & Games Fair 2025

The 51st edition of the Hong Kong Toys & Games Fair attracted attracted more than 80,000 buyers from 119 countries and regions. Run concurrently with the Hong Kong Stationery and School Products Fair and the Hong Kong Baby Products Fair, more than 2,500 exhibitors took over the Hong Kong Exhibition and Convention Centre, and by all accounts it was a positive experience.

Companies reported that they were writing orders, buyers crowded many of the aisles, and the mood was upbeat.

Being there is always exciting, and a great start to “the toy year.” Here is a collection of images from our trip.

There’s the always-obligatory shot of the Hong Kong Exhibition Centre taken from the water. In this case during a night tour of the harbor sponsored by the Hong Kong Trade Development Council.

I think I’ve taken a version of this shot every year for the past 30 years after my first trip to Hong Kong in 1995.

The opening area of the show always sets the mood for the four days. In this case, it was bold, bright and colorful, and the show was launched under the theme “New Play for All,” which was designed to address how the industry has evolved to incorporate Kidults–and something new at the show this year, addressing what many are calling “The Silver Market,” toys for seniors, encompassing AI pets, cognitive puzzles, inter-generational play, and more.

BTW, this is a photo stop for so many people, it’s rare to find it not swamped with visitors taking group photos and selfies.

The opening ceremony is always a major event with Hong Kong’s leading toy companies represented, and government figures gathering to celebrate the start of the three shows…and the role and achievements of Hong Kong in the toy, stationery and baby business over the past year.

That’s our friend Sophia Chong, acting executive director of the HKTDC in the center at the ribbon cutting.

Magnetic tiles and blocks were being shown by many companies. It’s one of the most prevalent current trends in construction toys, judging by the number of international companies showing lines.

Green toys and ESG toys were a major presence, with more than 380 companies displaying the Green Leaf sign indicating levels of ecological awareness, ranging from recycled plastics to environmentally conscious inks, packaging, etc.

The Scan 2 Match program uses AI and algorithms to match buyers and companies. Part of the advanced tech behind the scenes at the show.

Shop Green, one of many companies showcasing new plastic forumulations.

An unexpected application of a license…clearly collector-focused.

We were intrigued by these “real life” transforming cars.

Soap Studio showed a line of beautifully designed and executed figurines. Note Lotso in the lower left. This secondary character continues to have a huge following throughout Asia

Shochan from Japan also by Soap Studio. The character has the distinction of being gender ambiguous, which representatives of the company say has enhanced its appeal.

A new preschool line from Eastcolight. We were impressed by the colorful look and the ergonomic design, which will make it easy for small hands to manage.

We really hadn’t considered a toy slug as a stress reliever, but…okay.

My Little Pony licensed for Asian distribution…and still a hit.

We also spent some of our time in Hong Kong shopping, as one does. On a Sunday afternoon, Toys “R” Us and PopMart were both mobbed, but by very distinct audiences. TRU was all families, while PopMart, and the collectible store Rebel Base were shopping and social destinations for visitors.