Under the banner of the Hong Kong Trade Development Council (HKTDC), full details have been announced for the 51st Hong Kong Toys & Games Fair, the16th Hong Kong Baby Products Fair, and the 23rd Hong Kong International Stationery & School Supplies Fair (jointly organized with Messe Frankfurt (HK) Ltd). Running from January 6-9 atthe Hong Kong Convention and Exhibition Centre, the three concurrent fairs – themed New Play for All – are expected to welcome more than 2,500 global exhibitors, showcasing a diverse selection of smart toys, quality baby products and innovative stationery for all ages. In 2024, the fairs attracted some 83,000 buyers from 135 countries and regions.
Wide range of exhibits at Asia’s flagship toys fair
Truy an international event, HKTDC has said that there will be pavilions from Mainland China, Taiwan, Korea, and the ‘World of Toys’ pavilion which features mainly European exhibits.
New in 2025 will be the, ESG Pavilion, which aims to enhance Hong Kong toy industry players’ awareness and knowledge of Environment, Social and Governance (ESG).
One of the highlights of recent shows has been the promotion of Hong Kong’s creative industries and branded toys in the Hong Kong Brand Toy Association (HKBTA) pavilion. That returns in 2025.
The continuing special areas of the show include the Brand Name Gallery, which showcase approximately 340 brands, including AURORA, Eastcolight, Hape, Masterkkidz, Rastar, Welly and more. The Smart-Tech Toys and Games zone, which showcases a wide array of tech-based toys and games including those operated via mobile apps, or incorporated with the latest VR, AR and MR technologies. Green Toys zone showcases high-quality toys that are made from eco-friendly and recycled materials.
First introduced in 2013, Kidult World has continued to expand over the years, even as the term “kidult” has become established. In recent years, this area has been distinguished by outstanding design, visionary artists, and groundbreaking product targeted to the adult marke.t
Asian Toys & Games Forum unveils market trends
The Asian Toys & Games Forum is back with the some of the latest market and industry research covering a wide range of targets. Other topics on the program for 2025 include the toy industry’s evolving role in healthcare and wellness, its positive social impact on social connectedness, and active aging, under the theme of “Fostering Social Responsibility in the Toy Industry.” Once again, the forum will include a series of events covering topics such as toy safety and regulations, sustainability, and gender perspectives and inclusivity in toys.
Concurrent Baby Products Fair and International Stationery & School Supplies Fair
The 16th Hong Kong Baby Products Fair will welcome pavilions from Korea, Europe, and the Hong Kong Children, Babies, Maternity Industries Association. The fair will present a wide range of baby products, including strollers and baby gear, bedding and furniture, skincare and bath products, baby clothing and footwear and maternity products to buyers. The Hong Kong International Stationery & School Supplies Fair, organized by the HKTDC and Messe Frankfurt (HK) Ltd, will assemble the latest stationery products comprising school supplies, creative arts, office supplies, paper & printing products, writing instruments and gifts stationery. The three fairs provide abundant trading opportunities and good potential for crossover business activities among the participants from various sectors.
Under the EXHIBITION+ hybrid model, exhibitors and buyers can meet online through the Click2Match business matching platform in addition to attending the physical fair until January 16, 2025. Buyers can also use the Scan2Match feature of the HKTDC Marketplace App to scan the QR codes of exhibitors and view product materials, bookmark favourites, browse product information and floor plans, as well as engage with exhibitors before and after the fairs to continue their sourcing journey.
For more information, visit the fairs’ sites:
Hong Kong Toys & Games Fair
HKTDC Hong Kong Baby Products Fair
Hong Kong International Stationery & School Supplies Fair
Register for a free Buyer’s Badge here.
