Part 3 – Copyrights & Artificial Intelligence – in Practice

Gary Man – Founder and Creative Director of Bumblebee studios Limited.
Gary is a prolific toy designer and inventor, Gary’s clientele includes a diverse
of organizationsin 12+ countries around the globe. Gary was 1 of the pioneers
introducing AI design to Toy companies. He also created TOY AIDEAS &
AIPRECIATIONS groups at FaceBook, dedicated to introducing AI applications
in toy design.

In toy development, heavy human inputs are still required to turn AI-generated images into mass-produced products. For example, we might need to mix and match multiple images to get the desired design. There might be shapes & form changes to suit mold making & part separations, simplified features & colors for cost saving, or even a significant makeover based on sales & marketing opinions, etc. Toy companies should consider registering finalized designs with substantial human inputs instead of directly registering AI-generated concept art. “

Risk factors
Moreover, generative AI platforms are trained on data lakes and question
snippets — billions of parameters that are constructed by software processing
huge archives of images and text, which is very similar to human’s creativities.
Therefore, both human & AI’s creativities may come with legal risks, including
intellectual property infringement and the risk of copyright infringement for AI
generated arts is not necessarily higher than those generated by human designers,
but it depends on various factors and circumstances that need to be evaluated on a
case-by-case basis.

Misunderstanding of AI generator’s major purposes

and wait for the confirmation of various legal aspects of AI design to get started or to master the creative elements of AI design with reasonable caution. My personal point of view, in both cases, should be respected. Ultimately, from my hands-on experiences, AI image generators generally cannot generate the exact copy of an image nor consistent characters and objects. Unless doing it intentionally, using AI to “rip off” or copy other artists’ works is actually an abuse of AI’s abilities. Misconceptions about AI image generators usually base on insufficient experiences or misleading information about AI image generators.

Bipolarity of AI design

AI-generated images are becoming increasingly popular and used in various industries, including arts, marketing, advertising, etc. Many artists & designers who discovered this powerful visualizer have started their new Journey of creativities. On the contrary, many business owners, artists & designers have been skeptical of or even rationalizing AI technologies, refusing to use AI designs in their businesses and careers. Similar to evaluating human-generated designs, there will always be risk factors of copyright infringements for both human or AI-generated designs. Therefore we recommend, in both cases, seeking legal advice for copyright issues with drawings or image records of the designs is the only productive solution. Finally, we all have the right to hesitate.

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