Mattel is pulling out all the stops in generating interest and excitement around the new Barbie movie. The company is allying itself with a host of companies to make sure that Barbie is impossible to miss over the next few months.
Mattel has stated that there will 100 tie-ins so we can expect more to roll out. In the meantime, I did some research and here are some of the cooperating brands (many of these are already sold out):
Airbnb
Aldo
Alex+Ani
Amazon
Aqua at Bloomingdales
BEIS
Carters
Chevrolet
Chi
Croc
Forever 21
Funboy
Funko
Glasshouse Fragrances
Homesick
Hot Topic
Hot Wheels
Impala Skates
Jonathan Adler
Lele Sadoughi
Loungefly
Maisonette
MeUndies
Melissa/Grendene
Microsoft X Box
Milly
Moon Oral Care
Nick’s Ice Cream
NYX
Neiman Marcus
NYX Cosmetics
Old Navy
OPI
Pinkberry
Primark
Proper Sweet Popcorn
Progressive
Stoney Clover Lane
Spirit Halloween
Superga
Tangle Teezer
The Gap
Truly
Ulta Beauty
Keep posted. I will add new ones as they appear.
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