Mattel is pulling out all the stops in generating interest and excitement around the new Barbie movie. The company is allying itself with a host of companies to make sure that Barbie is impossible to miss over the next few months.
Mattel has stated that there will 100 tie-ins so we can expect more to roll out. In the meantime, I did some research and here are some of the cooperating brands (many of these are already sold out):
Aqua at Bloomingdales
Microsoft X Box
Moon Oral Care
Nick’s Ice Cream
Proper Sweet Popcorn
Stoney Clover Lane
Keep posted. I will add new ones as they appear.