Each year, Axios and Harris run “The Axios Harris Poll 100.” It is a two-step survey seeking to discover which are America’s most recognized brands (the 100) and how those polled see them in terms of reputation. Based upon responses from 16,310 people, the brands are ranked as Excellent, Very Good, Good, Fair, Poor, and Very Poor.
Except for the Walt Disney Company (Ranked Good at number 77), no toy companies made the list. However, many retailers who sell toys did. Here are how “our” retailers fared:
Excellent
Costco 2
Amazon 8
Very Good
CVS 19
Kroger 27
Aldi 33
Best Buy 36
Walgreens 39
Nordstrom 41
Kohl’s 45
Target 53
Good
Macy’s 60
Hobby Lobby 68
JC Penney 79
Walmart 80
FAIR
DOLLAR GENERAL 83
DOLLAR TREE 89
FAMILY DOLLAR 90
In case your interested, the top 5 were Patagonia, Costco, John Deere, Trader Joe’s, and Chick-fil-A.
The bottom five were Meta, Twitter, Fox Corporation, FTX, and The Trump Organization.
