The Spielwarenmesse is bringing its World of Toys exhibition space to the New York and Tokyo Toy Fairs. In what is a Toy Fair within a Toy Fair, the Spielwarenmesse creates an exhibition space for international toy companies that would not typically exhibit in the U.S. or Japan. The U.S. and Japan join India and Hong Kong in giving retailers access to international toy companies.
Japanese and American toy retailers will benefit by getting a look at products that they would not typically see. It’s a win-win for everyone involved.
The Tokyo Toy Fair will take place on June 8-11 at the Tokyo Big Sight Exhibition Center. The New York Toy Fair will run from September 30 to October 3.
Manufacturers have until February 17, 2023 to register for the World of Toys Pavilion at the Tokyo Toy Show (www.spielwarenmesse-eg.de/en/japan).
Deadline for the U.S. show is April, 30 2023 (www.spielwarenmesse-eg.de/en/usa).