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Chris and Richard talk to Didier Pietri, CEO of Strottman International and their new toy division Luki Lab about how he built a toy business from a business-to-business operation, their entry into the market, how they’ve developed unique products, and marketing. From creating their own animation studio, to managing current supply chain issues, to the decision to sell exclusively direct-to-consumer; Pietri talks about navigating the market…and answers the question he always gets: “You want to start a toy company. Are you insane?”
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.