Toy Trends in China: A Conversation with John Tong & Jacqueline Vong

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Join Richard and Chris as they talk with John Tong, managing director of King Bee Toys and Jacqueline Vong, co-founder and president of Playology International. The lively discussion covers the boom in online retail in China, the growth of streaming, and other trends shaping the dynamic toy industry in China currently. Both John and Jacqueline are deeply knowledgeable about what it takes to succeed in the Chinese toy market, and they share their experience and insight…including a revealing story about cultural differences.

In the Endcap, Chris and Richard look back at the year and how the toy industry has responded, changed and not only survived but thrived. (46 minutes)

The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Chizcomm.

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