Richard and Chris chat with Gail Banack, Chief Kids & Baby Officer at Indigo, about the successful chain’s integrated, omnichannel strategy that marries online and in-store to create a dramatic and profitable customer experience. Banack talks about her merchandising philosophies, why the company has been so successful, and crafting a compelling, consistent brand presence that leads many consumers to call the retailer “their happy place.” They explore how to balance specialty and mass-market toys in a dramatic, competitive and profitable offering.
In The Endcap, Chris and Richard toss around the idea of “shrinkflation” and what that might mean for the toy industry in the current economic climate.(39 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.