Richard and Chris talk with Gregg Stein the CEO of Skoog Media about the company’s first kid-facing, creative play platform and the co-development with Sesame Workshop. They talk about the growth of audio in children’s media, how the product was developed and strategies for launch in a competitive market.
In the Endcap, Chris and Richard talk about Toys “R” Us withdrawal from the market and the opportunities for dedicated toy retail on a larger scale in the U.S., as well as the challenges of making it work. (24 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.