A Conversation with “The Toyologist, ” Peter Jenkinson

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Richard and Chris chat with Peter Jenkinson of Toyology. In a conversation recorded last December, they talk about the British toy market, Jenkinson’s innovative marketing programs and what he sees as the trends shaping 2021 for toys and play.

In the Endcap, recorded January 25, Chris and Richard discuss the NPD report that the toy industry grew 16 percent in 2020, what that means and how this performance may shape the year ahead. (24 minutes)

​The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.

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