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Join Richard and Chris as they talk with Nick Richardson, founder of Kids Insights, about trends, the current kids’ landscape, and Richardson’s comprehensive approach to research. From global perspective to predictive modeling, Richardson and his team provide valuable information about consumption patterns, products, licensing and much more, all gathered from about a dozen major markets worldwide.
From how they collect data to management, this is a must-listen for anyone serious about finding out what is motivating kids and how the markets are being shaped in the pandemic.
In The Endcap, Chris and Richard have a semi-lighthearted conversation about extending the holidays to accommodate the supply chain hic-cups that are slowing products getting to market.
(44 minutes)
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The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
