Gerrick Johnson: Inside the Analyst’s Process

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Gerrick Johnson, Toy & Leisure Analyst for BMO Capital Markets, is one of the most insightful, accurate and knowledgeable analysts covering the toy industry today. He’s also a lot of fun. A lover of the toy industry and the people in it, Gerrick talks with Richard and Chris about his role as an analyst, what he sees as the trends for 2020 and into 2021 and how he thinks this very unusual year will finish out. Listen in and get some inside scoop on a process that is a blend of art & science.

In The Endcap, Chris and Richard talk about a recent survey that indicates that many independent toy stores may struggle or even close as they deal with the fallout of the pandemic…and what that means for the toy industry as a whole. (49 minutes)

The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.


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