The New York Toy Fair has been postponed until the Spring. That’s according to a letter from Steve Pasierb, Toy Association President.
I was impressed and relieved by the Association’s decision not to substitute with an all-digital alternative. Yes, the TOTY Awards and the Hall of Fame induction will be virtual but not the show itself.
The New York Toy Fair is about bringing all of the industry’s tribes (toy companies, retailers, inventors, designers, consultants, the trade press, logistics providers, and more) physically together in one place at one time. There is simply no substitute for the excitement and invention that comes from reenacting an over one-hundred-year rite passage for an industry that values its history and traditions.
The Toy Association was wise to understand this. The decision to postpone Toy Fair rather than to provide a digital substitution is to be applauded by all of us who want the real thing: a true New York Toy Fair.