Earlier this week, a story spread that Lego had pulled all sets that included police, firefighters and even the White House. It seemed like a rather bizarre story when I read it and as it turns out, a false one.
That’s according to Snopes a website that describes itself as: “The definitive Internet reference source for researching urban legends, folklore, myths, rumors, and misinformation.” Snopes, in a piece entitled “Did LEGO Pull Police Playsets from Stores?” marked the story as false.
These are volatile times in which civic chaos and confusion can easily
ignite and fan the flames of false stories. So, what can we learn from this?
With the best of intentions, rumors and misinformation can result from the most
innocent of acts. It will, therefore, be essential that toy companies take a
great deal of care with all internal and external communications. That means
watching out for shortcuts and jargon that insiders may understand but that
outsiders may misconstrue.
It also means that if a false story is circulating, a company needs to take
aggressive steps in stopping it as quickly as possible. Such steps are easier
for larger companies with big PR budgets to pull off but harder for smaller
In general, great care needs to be taken by every one of us, no matter how well-intended,
in how, when, and what we communicate. Just ask Drew Brees.