Toy Industry Trade Shows, Conferences & Events
Global Toy News is your resource for finding out the latest industry news and this includes events happening within our industry. Scroll down below to see upcoming Toy/Play industry events.
G2E – Global Gaming Expo
October 6-9, 2025
Las Vegas, Nevada
CONVENING GAMING.
BUILDING POSSIBILITIES.
EMPOWERING SUCCESS.
G2E is the catalyst for gaming – fostering innovation and driving growth by convening the global industry in one place to get business done. Don’t miss this all-in-one experience in Las Vegas.
The Thailand Amusement & Attraction Parks Expo (TAAPE) is a significant event in the amusement and attractions industry, showcasing the latest innovations, technologies, and trends.
Brand Licensing Europe
October 7-9, 2025
London, UK
Access the brands you trust, and your customers love.
Brands define who we are, what we do and how we feel. From the clothes we buy and the food we eat to the TV we watch and the games we play, leveraging a loved brand is one of the most valuable ways to connect with consumers and create sustainable business growth.
Brand Licensing Europe is your opportunity to be a part of the magic. Rub shoulders with the world’s biggest brand owners, retailers and manufacturers to discover the widest range of brands for license and secure deals with the most influential brands.
New York Comic Con
October 9-12, 2025
New York, NY
New York Comic Con (NYCC) is the biggest comic and pop culture event on the East Coast. From meeting celebrities to surprise appearances, to comic creators from every corner of the globe to the top anime, cosplay, and gaming stars … it’s always one hell of a 4-day weekend.
Thailand Amusement & Attraction Parks Expo 2025 (TAAPE)
October 15-17, 2025
Bangkok, Thailand
The Thailand Amusement & Attraction Parks Expo (TAAPE) is a professional trade show focused on the amusement and attractions industry. It showcases innovations in theme parks, water parks, arcade games, virtual reality, and family entertainment centers, connecting manufacturers, developers, and tourism professionals across Southeast Asia. Organized by Compass Exhibition Co., Ltd., TAAPE serves as a key hub for networking, product launches, and market expansion in the region.
Spiel Essen
October 23-26, 2025
Essen, Germany
THE WHOLE GAMING WORLD GETS TOGETHER AT SPIEL ESSEN – BE THERE!
We are the world’s largest public fair for board games and bring together passionate game fans with national and international exhibitors in Germany in the heart of the Ruhr area. Here you can discover new titles from all over the world, enjoy the company of other gamers and above all play as much as you want. Because playing is in the heart of SPIEL.
The Chicago Toy & Game Fair – CHITAG
November 8-9, 2025
Chicago, IL
Kick Off the Holidays at North America’s Largest Toy & Game Fair!
Join us at Rosemont Convention Center for WishList Weekend with experiential and immersive events, interactive exhibits and activities for all ages – Consumers, influencers, media and trade all together.
Sell directly to consumers-best focus group-and be in the POP Holiday Gift Guide sparking WishLists globally.
Media Exposure! 1.52 billion media impressions in 2024 and on target to exceed in 2025. This is where holiday magic begins!
Young Inventor Challenge
November 8, 2025
Chicago, IL
The Young Inventor Challenge® is an annual event that invites children ages 6-18 to develop and pitch their own toy and game inventions. It provides a platform for young inventors to showcase their creations to toy industry professionals, major companies, and members of the media. The YIC is organized by People of Play and the awards take place live during the Chicago Toy & Game Fair each November.
The Toy & Game Innovation Excellence Awards – The TAGIE Awards
November 8, 2025
Chicago, IL
A Worldwide Celebration of Toy & Game Innovation!
Join the global spotlight as public, press, and industry unite to honor the people and companies behind the year’s most innovative toys, games, and companies!
On Nov. 8th at Joe’s LIVE, the energy will be electric as we unveil the Winners in 9 Categories and celebrate our Lifetime Achievement Honorees during an unforgettable evening of fine dining, live entertainment, and industry magic.
2024’s show was nationally broadcast—don’t miss what’s next!
POP Global Inventor Pitch & Innovation Conference
November 5-9, 2025
Chicago, IL
Thousands of Toy/Game Ideas Have Been Licensed – it is the largest event globally!
“The toy/game community is an amazing group. Mary and this event amplify all that is great about it. Where else can creators, inventors, manufacturers, retailers, and companies all come together to learn, share cool ideas and, if lucky, make that connection that leads to the next big thing? The energy is so positive, and it is an essential component of Hasbro’s external innovation strategy.”
– Angus Walker
PreShow NOEL
November 17-21, 2025
Deauville, France
The Preshow Noël Jouets & Jeux is characterised by business meetings based on a specific concept: an event on a human scale that favours quality and personal contact.
For 5 days, manufacturers and buyers in mass and specialist retailing meet in Deauville in display areas, set up in the rooms of the Hotel Royal Barrière, of the Villa Le Cercle and of the C.I.D.
HKTDC Toys & Games Fair
January 12-15, 2026
Hong Kong
The HKTDC Toys and Games Fair 2026, taking place in January at the Hong Kong Convention and Exhibition Centre, is one of the largest and most anticipated events in the global toy industry. Renowned for its diverse showcase of cutting-edge products and innovations, the fair attracts exhibitors and buyers from all corners of the world. With over 2,000 exhibitors expected, the event will feature an extensive array of toys, games, baby products, and educational items, catering to children of all ages and interests.
Highlights of the fair include thematic zones such as the Smart-Tech Toys zone, spotlighting advancements in robotics, augmented reality, and AI-powered playthings; and the Kidult World, celebrating collectibles, models, and high-end hobby items. The fair also offers invaluable networking opportunities, trend-forecasting seminars, and insights into emerging markets, making it a hub for business expansion and collaboration. Whether you’re a buyer, distributor, or enthusiast, the HKTDC Toys and Games Fair is the ultimate platform to explore the future of play.
GAMA Expo
February 2026
Louisville, Kentucky
GAMA Expo is the premier professional tradeshow where over 300 exhibitors, game creators, and industry experts to connect and collaborate.
It features four days of seminars, panel discussions, product reviews, and demos of new products while providing a welcoming environment to network and build your business with a multitude of professionals in our industry.
You must be a GAMA member to attend the trade show.
Toy Fair New York
February 14-17, 2026
New York, New York
The business of play has evolved – and the most iconic trade show in the business of play is evolving with it. Save the date to join us February 14 – 17, 2026 and February 20 –23, 2027 in New York City.
Strengthen your business, deepen your current relationships, develop new ones, and discover products and entertainment experiences that will delight, inspire and spark joy at every age, all under one roof in the most vibrant city in the world.
Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.
ToyFest West
February 2026
Las Vegas, Nevada
Western Toy and Hobby Representatives Association (WTHRA) will be holding its annual West Coast Toy Trade Show for its 11th year in Las Vegas, Nevada, a locale with extensive offerings, including room rates well below East Coast and Southern California locations, world-class restaurants, nightlife, and numerous amenities. Everybody wins!
Australian Toy Hobby and Licensing Fair
March 1-4, 2026
Melbourne, Australia
The Australian Toy, Hobby, and Licensing Fair is the premier event for the toy industry in Australia, featuring around 200 exhibitors showcasing their latest products to retailers from across Australia and around the world. The fair provides a unique opportunity to discover the hottest trends and newest releases for 2026, network with industry leaders, and gain insights into the future of the toy market.
Toy & Edu China 2026
April 7-9, 2026
Shenzen, China
Greater Bay, Greater Play
Our annual Toy & Education Fair in Asia is back in 2026 and with a new and improved exhibition featuring the latest toys & games from Hong Kong, China, and beyond. As one of the largest global toy markets, China’s potential industry growth presents huge opportunities for domestic and international manufacturers and buyers. This year’s toy exhibition will host and attract innovative industry leaders, rising brands, and up-and-coming labels from around the world, from STEAM toys to educational games.
Bologna Licensing Trade Fair/Kids
April 13-16, 2026
Bologna, Italy
Bologna Licensing Trade Fair/Kids (BLTF/Kids) is the leading international licensing event dedicated to brands for children, teenagers, and young adults. Now an integral part of the Bologna Children’s Book Fair, the BLTF/Kids returns to BolognaFiere from April 13-16, 2026 for its 19th edition.
The licensing business fair is anintegral part of the prestigious Bologna Children’s Book Fair (BCBF), the world’s leading trade fair for children’s publishing, which celebrated its 60th anniversary in 2023 with tremendous success (more than 1,500 exhibitors from 100 countries, over 28,000 trade visitors).
ABC Kids Expo
May 13 – 15, 2026
Las Vegas, Nevada
ABC Kids Expo is excited to welcome you to the 20th annual trade show—North America’s only premier juvenile products gathering. With global attendance, we invite you to the Paris Las Vegas Hotel & Casino to take full advantage of all ABC offers the industry through exhibits, services, networking events, and much more!
Major categories include: Toys, Baby Gear, Apparel, Gift, Furniture, Maternity, and Health.
This show is restricted to trade and is not open to the general public.
Licensing Expo
May 19 – 21, 2026
Las Vegas, Nevada
Licensing Expo 2026, the world’s largest licensing trade show, is scheduled for May 19-21, 2026, at the Mandalay Bay Convention Center in Las Vegas. This premier event brings together leading brands, licensees, and retailers to explore the latest trends and forge partnerships in the global licensing industry. Notable exhibitors include Hasbro, Jazwares, SEGA, Ubisoft, The Coca-Cola Company, and Peanuts Worldwide.
ASTRA Marketplace & Academy
June 5-8, 2026
Milwakuee, Wisconsin
The American Specialty Toy Retailing Association (ASTRA) is set to host its annual Marketplace & Academy (M&A) event from June 5-8, 2026, in Milwaukee, Wisconsin. Please note the change in the new start day (Monday). This premier gathering for the specialty toy industry combines a trade show, educational workshops, and networking opportunities.
Kind + Jugend Asean: Baby & Kids Fair
June 11-13, 2026
Bangkok, Thailand
Kind + Jugend ASEAN 2026 is Asia’s leading trade fair for high-quality maternity, baby and kids products, including toys, baby strollers, baby care products, food, textiles, technologies, and more.
In 2025, the event brings together international and regional brands, showcasing the latest innovations, trends, and must-have products for parents and children. It’s the ultimate platform for buyers, distributors, and industry professionals to connect, source, explore new products, and stay ahead in this fast-growing market.
CONTENT Tokyo
June 17-19, 2026
QSNCC, Bangkok, Thailand
CONTENT TOKYO, held in Tokyo, is a comprehensive exhibition consisting of multiple specialised trade shows related to content creation, production, and licensing. This is where content creators, distributors, solution/technology providers, marketing service providers, and licensors all gather under one roof. In response to the high demand, CONTENT TOKYO is now held twice a year, and the show is now the best gateway to Japan/Asia’s market for exhibitors seeking high-potential markets and a beneficial event for visitors exploring new products/technologies and updating their knowledge.
Comic Con International 2026
July 23-26, 2026
San Diego, California
The ultimate event For comics and the popular arts!
Comic-Con is the premier event for all things comics and related popular art, including movies, television, gaming, interactive multimedia, and so much more! Enjoy cosplay galore and take part in unique programming, exclusive previews, and presentations, not to mention the expansive and diverse Exhibit Hall featuring merchandise and displays representing all fandoms.
GEN CON 2026
July 30 – August 2, 2026
Indianapolis, Indiana
The ultimate event For comics and the popular arts!
Gen Con is North America’s largest and longest-running tabletop gaming convention, founded in 1968 by Dungeons & Dragons co-creator Gary Gygax. Held annually in Indianapolis, Indiana, it attracts tens of thousands of attendees from around the world. The convention offers a wide array of gaming experiences, including board games, card games, role-playing games, miniatures, and more. In addition to gaming, Gen Con features an extensive exhibit hall, seminars, workshops, and special events like the Writers Symposium and Game Design Academy. The 2026 event is scheduled for July 30–August 2 at the Indiana Convention Center and Lucas Oil Stadium.
STYLE Bangkok
2026 Date TBA
Bangkok, Thailand
STYLE Bangkok 2026: The Future of Play & Design
STYLE Bangkok 2026, the region’s leading lifestyle and fashion trade fair, returns April 2026, at QSNCC, Bangkok, showcasing Thailand’s creative economy, design excellence, and innovation in play and lifestyle.
This year, a special focus on Toys & Gifts highlights the latest in educational play, collectible designs, and sustainable toy innovations, reinforcing Thailand’s influence in the global toy industry. Visitors can explore cutting-edge designs, networking opportunities, and business matchmaking, making STYLE Bangkok a key event for industry leaders.
Join us at STYLE Bangkok 2026, where creativity meets commerce!
Toy Previews LA
2026 Date TBA
Los Angeles, California
ToyPreviews.la is the official website for the Toy Previews in Los Angeles, providing comprehensive information on exhibitor locations, contact details, and showcased brands within the Toy District of El Segundo. Attendees can explore thousands of new and unique toys, games, edutainment, and entertainment-driven experiences. The website also offers an exhibitor directory and details on local points of interest in the El Segundo area.
Deal 2026
April 2026 Date TBA
Dubai
Deal 2026: Pioneering the Future of Entertainment in the Middle East & Africa
DEAL 2026, the 32nd edition of the Dubai Entertainment Amusement & Leisure show date is TBA, at the Dubai World Trade Centre. As the Middle East and Africa’s premier event for the amusement industry, DEAL 2026 will showcase innovations in family entertainment centers, theme parks, water parks, edutainment centers, and children’s arenas. Building upon the success of previous editions, which featured over 300 exhibitors from more than 40 countries and attracted over 10,000 visitors from 112 countries, this year’s event aims to further revolutionize the entertainment landscape. Attendees can expect to explore cutting-edge technologies, immersive experiences, and network with industry leaders, all contributing to shaping the future of entertainment in the region.
Toy Sourcing International
June 3-4, 2026
Amsterdam
The global toy and game industry is set to welcome a major
new B2B event with the launch of Toy Sourcing International, taking place in Amsterdam. This premium-format gathering will bring together toy suppliers from around the world and
Europe’s leading distributors and retail buyers, in a targeted setting dedicated to permanent range sourcing, innovation, and strategic partnerships.
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