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Category: Toy Licensing

  • Licensing

The Licensing Show Is Coming; A Visit with Jessica Blue

  • by Global Toy News
  • Posted on March 28, 2016

Jessica Blue is Senior Vice President at UBM Americas and oversees the Licensing Expo. UBM Americas, formerly known…

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  • Brands

Star Wars Movie Tie-Ins; How Important Are Toy Companies to the Walt Disney Company?

  • by Global Toy News
  • Posted on March 19, 2016

Star Wars and The Walt Disney Company are, as we know, very important to the…

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  • Licensing

DC and Marvel; Zimbio Offers a Timeline for Super Hero Movies

  • by Global Toy News
  • Posted on March 5, 2016

Zimbio, the highly engaging entertainment magazine has created a time line of the movies premiering from…

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  • Dolls

Toy Fair, The Gathering of the Tribes

  • by Global Toy News
  • Posted on February 3, 2016

I have gotten so many requests to repeat this piece that each year, the week…

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  • Manufacturing

To a Galaxy Far, Far Away

  • by Global Toy News
  • Posted on December 29, 2015

The wait is finally over. After three years of patient anticipation since the film was…

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  • Baby

Hong Kong Toys & Games Fair; 42,000 Attendees and Growing

  • by Global Toy News
  • Posted on December 22, 2015

Hong Kong Harbor Ferry, a great way to get to the Convention Center Its pretty…

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  • Posts by Richard Gottlieb

A Coast Guard Commander’s Journey to the Toy Industry

  • by Global Toy News
  • Posted on December 11, 2015

This month we are spotlighting those in the military who have entered the toy industry as…

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  • Brands

Knock-Offs; Are They Getting Worse

  • by Global Toy News
  • Posted on November 7, 2015

The "Kung Fu Panda" knock-off, "The Little Panda Fighter" would actually be pretty funny if…

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  • Food and Drink

How Are Happy Meal Toys Made? An Insider View

  • by Global Toy News
  • Posted on October 12, 2015

Suzy Y. Chang-Smucker has 14+ year of experience in toy and product design and is…

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  • Movies

This Summer’s Movie Tie-Ins; Too Much of a Good Thing?

  • by Global Toy News
  • Posted on September 12, 2015

The way I see it, there are two types of problems:  Problems of plenty and…

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  • Licensing

Avengers, Minions and More; So Many Movie Tie-ins and So Little Time

  • by Global Toy News
  • Posted on September 12, 2015

We have just completed another blockbuster summer of movies targeted at children and toy collecting…

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  • Food and Drink

Secret Cinema’s Star Wars; A Whole New Way to Play?

  • by Global Toy News
  • Posted on September 4, 2015

Luckily, the fate of the rebellion wasn’t actually hanging on our shoulders, and, as the…

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  • Movies

The Force Awakens at Toys R Us; Expect a Sell-out

  • by Global Toy News
  • Posted on September 4, 2015

Toys R Us premiered its 147 Star Wars themed toys today and I would bet…

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  • Games

Licensing – A Key Parameter Driving Global Toys Sales

  • by Global Toy News
  • Posted on September 3, 2015

As I explore in our "Key Global and Regional Trends Shaping Toys Licensing" global briefing, Toys…

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  • Comic Books

Lampooning Disney; A Look Back

  • by Global Toy News
  • Posted on August 21, 2015

Mickey Rodent In my last posting, “Banksy Satirizes Disneyland; parody meets artistic expression,” I wrote…

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