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Category: Research

  • Games

My Week with Brian: A Conversation with the Collected Works of Brian Sutton-Smith

  • by The Strong
  • Posted on February 5, 2021February 10, 2021

Despite growing up in Rochester and routinely passing The Strong museum en route to the…

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  • Uncategorized

Preserving the LGBTQ Game Archive at The Strong

  • by The Strong
  • Posted on December 17, 2020December 17, 2020

This fall I donated three digital collections to The Strong museum: the LGBTQ Video Game…

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  • Culture and Society

Ten Reasons Why Play is Essential (for Children AND Adults)

  • by The Strong
  • Posted on July 3, 2020July 3, 2020

Play is good to do and good for you! That’s why play is universal in…

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  • Marketing

The Toy Industry Is Adapting to Transformative Times

  • by Global Toy News
  • Posted on March 24, 2020June 4, 2020

Utku Tansel is Head of Global Industry Reports for Kids Insights, a global leader in…

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  • Posts by Richard Gottlieb

Research: How Kids Are Spending Their Time Offline

  • by Global Toy News
  • Posted on November 21, 2019

Kids Insights is a global leader in research on children. They have launched their latest…

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  • Posts by Richard Gottlieb

The Toy Industry’s Terra Incognito

  • by Global Toy News
  • Posted on November 14, 2019

There are numerous, mostly untapped markets for the toy industry to explore. That is what…

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  • Posts by Richard Gottlieb

Toys Related to TV Tie-Ins More Popular Than Movie Tie-Ins

  • by Global Toy News
  • Posted on October 24, 2019

Kids Insights specializes in research and insights on kids and their ecosystems. We survey 2,000+…

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Recent Posts

  • Disruption Report #55: Birth Rate Up, Domestic Freight Rates Peaking, and Hong Kong Maintains Its Quarantine Policy May 24, 2022
  • Marketing Through Schools; my interview with Julia Stone May 23, 2022
  • 2023 Toy Fest – Come Play!!! May 20, 2022
  • It’s a Bear Market for Toy Industry Stocks – The TTI Composite Toy Stock Index Down 9% May 20, 2022
  • Experts Caution: 2022 Supply Chain Could Be Worse Than 2021 May 20, 2022

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Playground Podcast

RSS The Playground Podcast

  • Aaron Muderick of the Toy Association on Toy Fair & More
  • Building a Global Brand: Star Stable Gallops Into the Toy World
  • Toy Industry History: Barry Schwartz on 50 Years of Making Hits
  • From Fad to Brand: Rainbow Loom 10 Years In
  • What Disney's Current Situation Teaches Managers: Eric Pliner of YSC Consulting

RSS Toys and Games Archives – The Licensing Letter

  • Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond
  • Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries
  • Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
  • Joyin Partners With 8-Year-Old Sensation Like Nastya
  • Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie
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