Search

Global Toy News

The World's Most Influential Toy Magazine

Menu
Skip to content
  • Home
  • About Us
    • The Writers
  • Archives
  • Global Toy Experts
  • Resources
    • Industry Events
    • The Playground Podcast
    • Directories
    • Reports
  • Subscribe
  • Contact Us
    • Advertise

Category: Research

  • Business

Otherwise “Parkerized”: Oral Histories from Parker Brothers

  • by The Strong
  • Posted on January 7, 2021January 14, 2021

Parker Brothers, founded in Salem, Massachusetts in 1883, published more than 1,800 games during its…

Read More
  • Posts by Richard Gottlieb

Survey of 6,520 American Boys and Girls Tells Us What They Want for Christmas

  • by Richard Gottlieb
  • Posted on November 20, 2020November 20, 2020

I have found a company, The Insights People, which provides extensive and up in the…

Read More
  • Art

Digital Resources from The Strong’s Women in Games Initiative

  • by The Strong
  • Posted on October 25, 2020October 27, 2020

Nolan Bushnell, Shigeru Miyamoto, Ralph Baer, Jordan Mechner, Will Wright, Hideo Kojima, John Romero. These…

Read More
  • Advertising

Carol Kantor: The Video Game Industry’s First Market Researcher

  • by The Strong
  • Posted on October 22, 2020October 22, 2020

How do you know if a game will be a hit or a flop with…

Read More
  • Posts by Richard Gottlieb

The 2020 “Hot” Toy Lists – A Meta-Analysis

  • by Richard Gottlieb
  • Posted on October 12, 2020October 14, 2020

“Hot” Toy lists look like a prediction of what kids will want at Christmas time.…

Read More
  • Posts by Richard Gottlieb

An Exclusive Interview with Nick Richardson, CEO of The Insights People

  • by Richard Gottlieb
  • Posted on June 11, 2020June 15, 2020

The size of the kid market continues to grow, and according to the latest Kids…

Read More
  • Marketing

The Toy Industry Is Adapting to Transformative Times

  • by Global Toy News
  • Posted on March 24, 2020June 4, 2020

Utku Tansel is Head of Global Industry Reports for Kids Insights, a global leader in…

Read More
  • Posts by Richard Gottlieb

Research: How Kids Are Spending Their Time Offline

  • by Global Toy News
  • Posted on November 21, 2019

Kids Insights is a global leader in research on children. They have launched their latest…

Read More
  • Posts by Richard Gottlieb

The Toy Industry’s Terra Incognito

  • by Global Toy News
  • Posted on November 14, 2019

There are numerous, mostly untapped markets for the toy industry to explore. That is what…

Read More
  • Posts by Richard Gottlieb

Toys Related to TV Tie-Ins More Popular Than Movie Tie-Ins

  • by Global Toy News
  • Posted on October 24, 2019

Kids Insights specializes in research and insights on kids and their ecosystems. We survey 2,000+…

Read More
  • Posts by Richard Gottlieb

An Exclusive Interview with Nick Richardson, CEO The Insights People

  • by Global Toy News
  • Posted on May 3, 2019

Market research has always been important to the toy industry but I have never found…

Read More
  • Culture and Society

Oral Histories in the Archives

  • by Global Toy News
  • Posted on June 29, 2018

In this age of sharing every idle thought online, younger generations might find it hard…

Read More
  • Data

What Do Kids Want to Spend THEIR Money On? A New Report Tells Us

  • by Global Toy News
  • Posted on June 7, 2018

I have recently had the opportunity to review an on-going study that tracks the spending habits…

Read More

Directories AD

GTE – License AD

Alloy AD

Playground Podcast AD

TIA – Smart Packaging

Kids Insight Free Report AD

The Strong

Blue Bot AD

Kidstuff PR AD

Toybook AD

Euromonitor AD

ToyWorld AD

Follow Us

  • Facebook
  • Pinterest
  • Twitter
  • LinkedIn

Recent Posts

  • A Shorter Chinese New Year? January 22, 2021
  • The Daily News, Friday, January 22 January 22, 2021
  • The Spanish Market. A 2020 Review January 19, 2021
  • No Toy Fairs. Where’s the Schmooze? January 18, 2021
  • Dimian: Toy Industry Royalty January 18, 2021

RSS Feed RSS - Posts

Playground Podcast

RSS The Playground Podcast

  • Dimian: A Family Company in the European Market
  • Just Play: Co-Presidents Charlie Emby and Geoffrey Greenberg Talk Trends & 10 Years in Business
  • Maximizing Digital Marketing: Cheyn Crangle of Margle Media
  • 2021--Preview of the Year Ahead, Part 2
  • 2020 -- Year in Review, Part 1
×