Have you ever wondered how some of your favorite board games were developed? Did the…
Category: Research
In a recent American Journal of Play article, psychologist Peter Gray draws on surveys with…
Have you ever played hockey with miniature stick-wielding players and a thumbnail-sized puck on a…
By Khaled Samirah Khaled Samirah is a Senior Research Analyst at Euromonitor International. The need…
Despite growing up in Rochester and routinely passing The Strong museum en route to the…
According to NPD, the U.S. toy market increased by 16% in 2020. Although I am,…
Parker Brothers, founded in Salem, Massachusetts in 1883, published more than 1,800 games during its…
I have found a company, The Insights People, which provides extensive and up in the…
Nolan Bushnell, Shigeru Miyamoto, Ralph Baer, Jordan Mechner, Will Wright, Hideo Kojima, John Romero. These…
How do you know if a game will be a hit or a flop with…
“Hot” Toy lists look like a prediction of what kids will want at Christmas time.…
The size of the kid market continues to grow, and according to the latest Kids…
Utku Tansel is Head of Global Industry Reports for Kids Insights, a global leader in…
Kids Insights is a global leader in research on children. They have launched their latest…
There are numerous, mostly untapped markets for the toy industry to explore. That is what…