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Category: Brands

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A Monopoly on Monopoly: Parker Brothers’ Pursuit of a Game to Call Their Own

  • by The Strong
  • Posted on August 21, 2020December 22, 2020

The Strong recently released an online exhibit on the early history of Monopoly, and it…

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  • Brands

The 25 Most Successful Brands

  • by Global Toy News
  • Posted on December 2, 2019

TitleMax has created this fascinating infographic that details "The 25 Highest-Grossing Media Franchises of All…

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  • Brands

Most Popular Children’s Intellectual Property; I Find Less Gender Bias

  • by Global Toy News
  • Posted on November 1, 2019

I came upon a list of top boys' and girls' intellectual property this week*. I…

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  • Brands

How to Choose a Strong Trademark in the Toy Industry

  • by Global Toy News
  • Posted on June 7, 2019

By Josh Gerben Founder of U.S. based Gerben Law Firm, PLLC, Josh Gerben is a…

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  • Brands

Branding and Product Loyalty

  • by Global Toy News
  • Posted on May 20, 2019

You may not know Mark Lehberg, but if you’ve ever shopped for toys you may…

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  • Brands

Pinball History in the Archives

  • by Global Toy News
  • Posted on April 12, 2019

Being on the Collections team at The Strong museum means that there’s never a dull…

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  • Art

Those Colorful Crayons

  • by Global Toy News
  • Posted on December 6, 2018

Think of the ubiquitous crayon—generally a three-inch-long, likely worn down (or possibly broken!) waxy object.…

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  • Brands

What the New Toys R Us Branding Was Going to Look Like

  • by Global Toy News
  • Posted on August 10, 2018

What would the "NEW" Toys R Us have looked like? Well, in one of the…

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  • Brands

Crayola Expands Its Brand Relationship With Cosmetic Lines

  • by Global Toy News
  • Posted on June 7, 2018

"Crayola, however,  is working to maintain a relationship with women as they mature by smartly…

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  • Brands

What the #*@#!!! Is the Toys R Us Brand Worth Now?

  • by Global Toy News
  • Posted on May 17, 2018

"What exactly is the value of the Toys R Us brand now that it has…

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  • Brands

A Mattel Hasbro Combination; A Challenging Puzzle

  • by Global Toy News
  • Posted on November 15, 2017

Hasbro and Mattel are reportedly in discussions regarding a merger of the two companies (see:…

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  • Brands

Nike Goes Local; Is It a Good Idea?

  • by Global Toy News
  • Posted on July 5, 2017

  “The future of sport will be decided by the company that obsesses the needs…

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  • Brands

Forbes Best Brands of 2017; Lego is #1

  • by Global Toy News
  • Posted on May 31, 2017

I have to say that I was a bit surprised when I saw that the…

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  • Brands

Spin Master: Putting Their Own “Spin” on Toys since 1994

  • by Global Toy News
  • Posted on April 19, 2017

Think about some of the “must-have” toys you’ve seen (or even procured) over the last…

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  • Brands

Vintage Toy Company Logos

  • by Global Toy News
  • Posted on August 25, 2016

Fisher Price logo,  1931 – 1955 What I notice first about these five early toy…

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