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Author: Christopher Byrne

  • New Products

From Bricks to Speed: Mattel Brick Shop Expands Product Line with Hot Wheels

  • by Christopher Byrne
  • Posted on January 26, 2026January 29, 2026

Lamborghini, Aston Martin and Toyota join the line of customizable builds for automotive fans Mattel,…

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  • Uncategorized

Hong Kong Day 3: Looking Ahead, Laughter & Parting Shots

  • by Christopher Byrne
  • Posted on January 15, 2026January 15, 2026

The show officially closes on the 15th, but I’m heading back to NYC this afternoon,…

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  • International

Hong Kong Day 2: Traffic, Trends & Tea

  • by Christopher Byrne
  • Posted on January 13, 2026January 14, 2026

Day two of the Hong Kong Toys & Games Fair, and while there are no…

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  • Uncategorized

Hong Kong Day 1: Celebration & A Changing Market

  • by Christopher Byrne
  • Posted on January 12, 2026January 12, 2026

Well, here I am at the Hong Kong Toy & Games Fair in 2026, and…

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  • The Playground Podcast

The Playground Podcast: Social Shopping Part 1

  • by Christopher Byrne
  • Posted on January 9, 2026January 25, 2026

We’re kicking off Season 8 of The Playground Podcast with two conversations about changing retail…

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  • Uncategorized

Getting Ready for Hong Kong Fair

  • by Christopher Byrne
  • Posted on January 6, 2026January 6, 2026

I’ll be heading to Hong Kong this Saturday for the 52nd HKTDC Hong Kong Toys & Games…

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  • The Playground Podcast

The Playground Podcast: Azhelle Wade

  • by Christopher Byrne
  • Posted on December 30, 2025January 3, 2026

We have been hoping to land this guest for a while—and finally the stars aligned.…

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  • The Playground Podcast

The Playground Podcast: EOY with John, James & Chris

  • by Christopher Byrne
  • Posted on December 18, 2025December 19, 2025

Listen in as James Zahn of The Toy Book and Toy Insider, John Baulch of…

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  • Uncategorized

Looking Ahead to Hong Kong Toy Fair: A Chat with Jenny Koo of HKTDC

  • by Christopher Byrne
  • Posted on December 16, 2025

With the Hong Kong Toys & Games Fair less than a month away, we talked…

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  • Holiday Toys 2025

The Disruption Report: Implications of Increased Credit Card Use

  • by Christopher Byrne
  • Posted on December 15, 2025

Even as toymakers are hoping for sales to pick up in the last few days…

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  • The Playground Podcast

The Playground Podcast: Under the Hood with Hot Wheels

  • by Christopher Byrne
  • Posted on December 11, 2025December 18, 2025

In the latest edition of The Playground Podcast, I talk to industry veteran Eric Ostendorff…

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  • Economy

The Disruption Report: Toy Tariffs Could Cost Consumers $231MM in Q4

  • by Christopher Byrne
  • Posted on November 23, 2025November 25, 2025

Don’t you just love an incendiary headline? So, let me tell you how we got…

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  • The Playground Podcast

The Playground Podcast: Kid Insights from Beano Brain

  • by Christopher Byrne
  • Posted on November 16, 2025November 19, 2025

Listen in as I talk to Audrey Birner , U.S. Insight Director for Beano Brain.…

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  • News

Don Kipper of Kip’s Toyland Dies

  • by Christopher Byrne
  • Posted on October 31, 2025November 5, 2025

Somehow, it feels like the end of an era. Don Kipper, the son of the…

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  • Uncategorized

The Disruption Report: K-Pop Demon Hunters What Does Success Mean?

  • by Christopher Byrne
  • Posted on October 23, 2025

No, this is not going to be some academic discourse on the literate and cultural…

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  • Uncategorized

The Disruption Report: Unpacking the Prime Day “Controversy.”

  • by Christopher Byrne
  • Posted on October 10, 2025

I’ve been reading with some curiosity/amusement some of the threads on Reddit and other blogs…

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  • Uncategorized

Sophia Chong Named ED of HKTDC

  • by Christopher Byrne
  • Posted on October 3, 2025October 3, 2025

The Hong Kong Trade Development Council (HKTDC) is pleased to announce that Sophia Chong assumed…

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  • Uncategorized

LA Market Week Kicks Off

  • by Christopher Byrne
  • Posted on September 10, 2025

With a dramatic ribbon cutting and celebration, the LA Toy Preview opened on Monday, September…

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