The Hong Kong Trade Development Council (HKTDC) is pleased to announce that Sophia Chong assumed the role of Executive Director on 1 October.
Ms Chong states: “The global economy is ever-changing, and Hong Kong’s role as a “superconnector” and “super value-adder” is more crucial than ever. The HKTDC has long stood shoulder to shoulder with Hong Kong businesses, helping enterprises seize opportunities amid global uncertainty. We will continue to enhance the depth and breadth of our services, leveraging Hong Kong’s unique strengths and advantages, to support businesses in boosting competitiveness and exploring new markets. At the same time, we will attract more enterprises to utilize the Hong Kong platform for international expansion, which will inject new momentum into our city’s economy and solidify its position as an international business hub.”
On the same day, Jenny Koo took over the office of Deputy Executive Director, overseeing international exhibitions and related services and digital business.
Ms Chong comments: “Jenny has served the HKTDC and SMEs for many years, bringing extensive experience and a broad perspective across areas. She is well-equipped to help enterprises navigate challenges and capture fresh opportunities. Her wealth of experience and innovative mindset will empower our team to deliver dynamic results.”
Prior to her promotion, Ms Koo served as Assistant Executive Director, overseeing exhibitions and digital business initiatives, with a focus on promoting Hong Kong’s external trade.
In 2020, as Director of Exhibition Market Development, she successfully transitioned physical exhibitions to virtual platforms. In 2021, she took on the role of Director of Digital Business, leading the formulation and implementation of the HKTDC’s digitalisation strategies as well as the upgrade of our hktdc.com Sourcing platform, all to enable SMEs to embrace digital technology.
I want to add a personal note here. For the past several years, I have had the great pleasure of knowing and interviewing Sophia in her role as acting Executive Director. Her passion for developing business in Hong Kong, broad knowledge of business issues, and infectious enthusiasm have been inspiring. This is a great move for HKTDC in these dynamic times.
