If you think crayons are just for kids, Crayola is about to prove you wrong in the most spectacular way. This International Colour Day, the legendary brand is pulling off something truly magical—reuniting eight retired crayon colors in a one-of-a-kind immersive experience. The Most Colourful Reunion Ever isn’t just an event; it’s a celebration of creativity, nostalgia, and the endless possibilities of self-expression. On Friday, March 21, Union Square in New York City will explode with color, inviting people of all ages to rediscover the joy of artistic play.
For the first time in Crayola’s 122-year history, retired colors are making a comeback—not in a box, but as living, breathing personalities with their own interactive experiences. And let’s be real: when was the last time you let yourself simply play with color? This event is a reminder that creativity isn’t just about skill—it’s about exploration, curiosity, and embracing the unexpected.
A Creative Playground for the Imagination
Attendees will receive a passport to guide them through a world of color-driven inspiration, with eight interactive stations, each hosted by a retired crayon character:
- Dandelion (North America): Customize your passport, snap a Polaroid, and chart your travel dreams.
- Magic Mint (Africa): Dive into safari-inspired face painting and let your inner wild side shine.
- Red Orange (Oceania): Personalize a keepsake and embrace the vibrant culture of the Pacific.
- Violet Blue (South America): Rock out in a DJ-inspired music booth and chalk your creative prompts.
- Lemon Yellow (North America): Dance under the lights and capture a 360-degree video of your best moves.
- Blizzard Blue (Antarctica): Test your improv skills and showcase your creativity in an Arctic setting.
- Mulberry (Asia): Find your zen with mindfulness and meditation in a wellness-inspired space.
- Raw Umber (Europe): Indulge in color-themed refreshments in a culinary wonderland.
“At Crayola, we believe creativity is for everyone, and this event is our way of proving it,” says Pete Ruggiero, President and CEO of Crayola, LLC. “We’re giving people a space to explore color in new ways, to relive childhood joy, and to create something uniquely their own.”
And that’s the magic of this event—it’s not just about crayons. It’s about giving yourself permission to be playful, to experiment, and to embrace creativity in its purest form.
Beyond the Event: A Year of Colorful Creativity
The fun doesn’t stop at Union Square. Crayola is keeping the creative energy alive with a series of vibrant initiatives:
- National Dandelion Day (April 4): A special celebration in NYC dedicated to the fan-favorite color.
- Crayola Experience Attractions: Limited-edition crayon characters will pop up in locations across the country.
- Brand Collaborations: Expect fun partnerships with brands like Blue Origin’s Club for the Future, Fla-Vor-Ice, and Jones Soda.
- Global Color Vote: Fans worldwide will have the power to vote for their favorite retired color this summer.
- Creative Storytelling: Crayola will continue sharing inspiring stories about the power of color.
The Takeaway: This Is Your Chance to Play Again
The Crayola Limited Edition retired color collection is also hitting stores nationwide, so you can take a little piece of this celebration home with you. Whether it’s crayons, markers, or coloring books, there’s something for every artist—aspiring or seasoned.
But here’s the real takeaway: This event is a call to action. It’s an invitation to set aside the to-do lists, the deadlines, and the self-imposed rules about what it means to be creative. It’s a reminder that creativity isn’t about being perfect—it’s about being bold enough to pick up a crayon and start.
Event Details & RSVP
The Most Colourful Reunion Ever takes place on Friday, March 21, from 10 a.m. to 5 p.m. ET at 31 East 17th Street, New York, NY 10003. The event is free, but RSVPs are encouraged. Media and influencers can attend an exclusive preview from 8:30 a.m. to 10 a.m. ET.
For more details, visit www.crayola.com/LimitedEdition.
So go ahead—grab your passport, step into a world of color, and rediscover the joy of unfiltered creativity. Your inner artist is waiting.
