A New Study on STEM and STEAM From the U.S. Toy Association


Chris Byrne and I recently produced a podcast entitled "Stem Toys Substantive Learning… Or Marketing Tool?"

The U.S. Toy Association has released an in-depth report entitled: "STEM/STEAM Formula for Success".  The intelligence provided includes information on what makes a great educational toy and how to evaluate a product based upon specific criteria. It also provides valuable insights on how parents react to STEM and STEAM toys and thereby create products that better reflect what parents actually want.

Click here to read "STEM/STEAM Formula for Success".


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