The Toy Talks Forum, co-produced by Global Toy Experts, the Messe Frankfurt and the Guangdong Toy Association drew a large and very focused audience. Featuring a mix of Chinese and America speakers, the Forum was designed to share information about the global and Chinese toy industries.
I am always checking audiences to see if they are paying attention or looking at their mobile devices or at the ceiling. From beginning to end, this audience stayed focused on what the speakers had to say.
Maura Regan, President of LIMA, speaking on "The Power of Brand Licensing."
Rebecca Mond, Vice President, Federal Government Affairs of The Toy Association, on the politics of trade, tariffs, and toys in Washington DC.
Chris Byrne, "The Toy Guy, provided his insights on what it takes to be successful in today's toy economy.
Selina She, Chief Editor at TencentVideo Kids Channel spoke about "New Media。New Play 。New Opportunity."
Jo Hall, Chief Commercial Officer – Toys R Us, Greater China & Southeast Asia, spoke on Winning @ Retail in Asia.